Web Design

Web Design Blog


Many online business owners still do not understand the important role of proper web design. They think it is just a matter of aesthetics.

This blog seeks to correct this notion. We want entrepreneurs to understand just how important web design can be for your overall online strategy.

Why is WordPress so Good for Businesses?

Many businesses have realized the importance of going online, and many of them have managed to grow and reach customers they wouldn't reach before. There are many different options when it comes to creating a website, with each having its own pros and cons. WordPress...

Why Mobile Responsive Website Design is Necessary in 2017

As Internet in 2017 is rapidly growing responsive website design is so much more important, businesses start to explore and use the web as a means of selling products and services. It is the most effective way of introducing, selling, and growing businesses today as...

Web Basics: Maximizing Your Logo Design

One of the most important rules for any business is having a logo design that is both distinct and effectively communicates your message as an enterprise. Aside from that, however, your logo could also play a crucial role in the overall design of your site. This...

Web Design Basics: Streamline Your Pages

One of the most common mistakes web designers make is that they tend to stuff too much content on the pages and do not cover the web design basics. This is usually because they think that more equals better. Unfortunately, this is not the case. Web Design Basics;...

Web Development: Design Your Theme

Website owners need to understand that the web development of your overall theme is vital. Not only must it communicate what your site is all about, it must also lead to a smooth user experience. These two things are vital if you want to establish your business as a...

Web Design Tips Improving Your Layout and More

Web design is an important element of user experience, my web design tips will help you. It has a direct effect on your web traffic as well as your conversion rates. After all, if a site is unusable then it would be highly unlikely for your visitors to stay there long...

Latest Web Design News

Why is WordPress so Good for Businesses?

Why is WordPress so Good for Businesses?

Many businesses have realized the importance of going online, and many of them have managed to grow and reach customers they wouldn’t reach before. There are many different options when it comes to creating a website, with each having its own pros and cons. WordPress is one of the most common option today, with many of the websites using it. WordPress has made it easier for business owners to create amazing websites without having to spend a lot of money. You also don’t need to spend a lot of time learning the complex world of web design. Why is WordPress good for businesses?

It is easy to set up, manage, and update

WordPress Web Design by SalterraYou don’t need to have programming and coding skills to start using WordPress. You just need an internet connection and a web browser to start creating your website. You head over to the official WordPress website and create an account, you will be able to have your website online in a couple of minutes. They can host your domain name for a small additional fee.
WordPress has proved to be the perfect starting point for any business. Once you decide to customize your website further, you will have an easier time migrating your starter website to a web hosting account.

Great for both a blog and website

WordPress started out as a blogging system many years ago and have evolved into a full-featured web content management system. You can use the platform to manage both your website and blog. If you want just a blog, you can use it too.

Thousands of Professionally Designed Themes

You can easily have a professionally designed website without having to spend anything on hiring a professional web designer. There are thousand free themes in their directory. There are also some themes available for a fee. This gives you the chance to choose the right theme for you from thousands of options.

Plugins Add Complex Features

You don’t have to hire a coder to add complex business features to your website. WordPress was designed to be extended, and this has given programmers to create amazing plugins. Thousands of plugins available are there to add functionality to the core system.

Search Engine Friendly

WordPress is search engine friendly, it solves a lot of SEO issues. There are plugins such as Yoast SEO plugin that will make your website even more search engine friendly. Affordable SEO is a lot easier to achieve with a well designed and optimized WordPress website.

Mobile Web

The number of people accessing the internet using their mobile phone has continued to increase. If your website doesn’t work well on smartphones or tablets, customers might decide to skip your site and look for another one. Many themes have been designed to be mobile friendly. The WordPress dashboard is also mobile friendly; you can easily manage your website from anywhere.

It has been around for long

WordPress has been around for many years and has been refined, tested, and enhanced over the years. This has made it evolve into a world-class web publishing system.

WordPress will go a long way in helping you with web needs.

Affordable SEO with WordPress

WordPress For E-Commerce – A Great Partnership

Are you considering building a website and launching an e-commerce business? WordPress is one of the best content management systems you can use to build your site. The software is very easy to use and is free through most web hosts. WordPress helps solve the problem that many online entrepreneurs face in deciding how to balance navigation and appearance and the best way to exploit the power of the internet. WordPress has some features that make it great for e-commerce sites above and beyond its ease of use. It outpaces its closest competitors, Drupal and Joomla and is used on almost 3/4 of all sites that use a content management system.

Some people are hesitant about using WordPress, thinking it is still primarily a blogging platform. While this was true when WordPress first launched, it can now be used for just about any type of website and is great for e-commerce. It also allows you to run a multi-purpose site which many of the e-commerce packages such as Shopify and Magneto will not.

If you already have a WordPress site and want to optimize it or e-commerce, that’s easy to do, too. There are a few minor tweaks you can implement which will take you site to the next level. One of the great things about WordPress is you can make these types of changes easily and they take effect immediately.

  1. Images. Adding high-quality images that are shot from multiple angles and which are zoomable are important. Online customers find it frustrating when they can’t see the entire image of a product. Great photos will improve your customer’s shopping experience.
  2. Another great addition to your e-commerce site is good videos of and about your products. Your customers will thank you for providing more comprehensive information on the products. They will use these videos to help make their buying decisions and may be more likely to purchase through your site.
  3. Products descriptions must be engaging and well-written. They must also help the customer by being informative and honest. Don’t simply use the manufacturer’s product description. These are usually very dry and dull. Take their detail, but pump it up with colorful language and images.
  4. Use titles that are SEO-optimized. Another benefit of WordPress is the ability to publish almost any type of text. Simply adding the right keywords to your product titles will help raise your site’s search engine ranking. Consider using a plugin (something WordPress makes impressively simple) to tailor your titles and subtitles for the search engines.
  5. WordPress allows you to have an infinite number of pages. Use these to clearly define your policies, procedures and to add a FAQ page. You can make them easily accessible and visible in your navigation menu. People like to know return policies, payment methods accepted, etc. and will use a company who is transparent about how their business operates.

The great thing about WordPress for an e-commerce site is everything you need is in one package. You have control of your site, there’s an intuitive interface, and you can modify your site as often as you need.

Salterra Web Services Located in Arizona, specializes in custom WordPress Web Designs, Custom WP Themes and plugins. Visit our website for more information.

Why Mobile Responsive Website Design is Necessary in 2017

Why Mobile Responsive Website Design is Necessary in 2017

responsive website designAs Internet in 2017 is rapidly growing responsive website design is so much more important, businesses start to explore and use the web as a means of selling products and services. It is the most effective way of introducing, selling, and growing businesses today as people, who are potential customers, are now into the Internet world. WebDesign499 wants to know, “how do you build an online business successfully?”

Before anything else, in order for your business to be established online, it needs to have its identity by creating a website that will serve as its home, like your store. The question here is “do you need to have the perfect web design for your website?” The answer is “no,” not necessarily; however, “do you need to have the responsive web design for your website?” Yes definitely!

You may be wondering why it is necessary to have a business website equipped with “responsive web design.” Don’t worry. We will enlighten you of how important responsive web design is to your business online. But first, we need to discuss what responsive web design really is.

What is responsive website design?

Have you tried visiting a website in which the texts are too small for you to read or the layout itself is not presented properly, especially when you are using your mobile or tablet device? Yes? Then that is an exact example of an unresponsive website. It does not have the “key” to a successful website, which is responsive web design.

Basically, responsive website design is a method of building a website that works on any Internet-capable device such as smartphones, tablets, smart TVs, and computers. This method uses CSS, HTML, and occasionally Javascript to shrink, grow, move, show, and hide elements depending on the device of the user. This way, people can visit your website without any hassle anytime regardless of what device they are using. It can serve as an easy access to customers, which means potential sales. Interesting right?

Why do you need responsive web design especially in 2017?

People today usually use their mobile phones and tablets to buy goods and services online. So having responsive web design in your website makes your life easier and better in the online business world. The following are reasons why it is necessary to have responsive web design:

  • It builds trust from the customers.

First impression really lasts. If a potential customer visits your website for the first time and finds it user-friendly, then that’s a good sign. Having error-free navigation, layout, and presentation of your website makes a good impression. It makes a visitor come back to your website again and again simply because your website is trustworthy and reliable.

  • It attracts more customers.

Because your website has been doing really great, frequent visitors, who became potential customers, will surely advertise for you. They will tell their family and friends about your website, so that sounds like a good marketing on your behalf. The more, the merrier.

  • It is the “key” to your success.

You may not know, but according to recent studies, websites built for mobile devices increase companies’ sales. Aside from that, most people’s reason for not liking a website is mainly unresponsiveness, so having responsive web design in your website can save you from customers’ rejections and can even help in your sales.

How do you achieve responsive web design in your website?

You don’t need to carry the entire burden. All you need to do is to contact experts who will take care of everything for you. The question is “who are the right people to get in touch with?”

WebDesign499 is the answer to that. WebDesign499 is a web design company based in Wellington, Florida, that specializes in web design, search engine optimization or SEO, and web development services. We have successfully improved and designed more than 750 projects in Wellington and the greater Palm Beach County, FL area in the past 5 years.

Working with us will secure complete success in your business. We handle all types of businesses, and our clients trust us because of our expertise, commitment, ingenuity, and best results. Our team consists of experts in web design, graphics, content writing, programming, and Internet marketing. Regardless of the size of your business, we give excellent web solutions that your business needs, and we fully understand your investment with us, so we deliver the best of what your business can bring in the Internet world.

Now that you have been enlightened of what is the real score in a successful business website, don’t hesitate to dial the numbers (561) 506-0398 now or visit WebDesign499 online for more information. Don’t waste a thousand reasons for you to miss the chance of partnering with the people who know and understand the real online business, us. We know everything there is to know about responsive website design.

Web Basics: Maximizing Your Logo Design

Web Basics: Maximizing Your Logo Design

logo designOne of the most important rules for any business is having a logo design that is both distinct and effectively communicates your message as an enterprise. Aside from that, however, your logo could also play a crucial role in the overall design of your site.

This article seeks to explain how you can properly integrate your logo into your web design plans.

Ensuring Logo Design Quality

Before anything else, you need to ensure that your logo looks as professional and polished as possible. After all, you want to hold the entirety of your website to a certain level of quality. Your logo should be held to the same standards.

It will be prominently featured on your site. The lackluster design here could be sending the wrong message.

Integrating the Logo

One of the most basic rules of effective web design is that your logo design should serve as a link to your homepage. It also needs to be placed strategically. The upper left corner of the page should be a good place to put it. Just make sure that it is consistently done for each of your site’s pages.

This simple tip on logo design should make it easier for your visitors to recall your brand as well as navigate the site.

Web Design Basics: Streamline Your Pages

Web Design Basics: Streamline Your Pages

web design basicsOne of the most common mistakes web designers make is that they tend to stuff too much content on the pages and do not cover the web design basics. This is usually because they think that more equals better. Unfortunately, this is not the case.

Web Design Basics;

Remove all the Clutter

You may not realize it but people can become visually overloaded rather easily. The bombardment of images, ads, and graphics can push our brain to the point wherein it just registers everything as noise. This causes them to stop paying attention, something that none of us want.

So, if you want your visitors’ stay on your site to be productive, you have to think about the proper use of your visual elements. Again, we suggest that you do not saturate your pages with too much visual data. Pick them carefully and let them accentuate the message of your content.

It should also be noted that you should limit your use of links. Concentrate on putting them in your header and footer. This is so that you can enhance your call to action without sacrificing the quality of your content.

This article presents some important points on how to properly streamline your page’s web design basics.

Web Development: Design Your Theme

Web Development: Design Your Theme

web developmentWebsite owners need to understand that the web development of your overall theme is vital. Not only must it communicate what your site is all about, it must also lead to a smooth user experience. These two things are vital if you want to establish your business as a brand to be reckoned with in the digital arena.

Drafting Your Design

As they start building their site, most web designers often just start coding right away. They would create the designs on the fly and just clean things up later at a later stage. The problem with this method is that its clean-up stage can be rather time-consuming. You are essentially going into the design half-cocked and simply hoping that the final product would be good enough.

If you design your sites like this, then we suggest that you make a change. We suggest that during the conceptualization stage, you stick to a pen and paper first. Make a rough draft of what you want to achieve for your site. Like an architect, picture where you want to put in the specific elements of the pages. There is simply nothing better than going back to the basics as it gives you a visual idea of what you want your final product to look like.

Of course, if you are uncomfortable with actually drawing your plans for the site, then there are also other tools available for you to use. There are so many web design wire-framing and prototyping tools for you to try.

Whichever method you use, the most important thing is that you first construct your initial plans before actually proceeding with the code. This way you can save yourself a lot of work during the troubleshooting stage of the build.

Strategic Color Use in Web Development

Color in one of the most important elements of your theme. Misuse of this element can ruin the overall aesthetic of your pages, so try to think long and hard about your choices.

That is why web designers must approach its use strategically. We strongly suggest that you stick with a mostly neutral color palette. Not only can it help you create a clean and elegant aesthetic for your site, but it also gives you more breathing room for the other elements you will be putting in later.

Needless to say, the rest of your visual elements should complement with the existing color palette. Keep in mind that minimalism and neutral colors are staple elements of the site’s modern appearance. This is why you should use dashes of color sparingly for content that you want to highlight. For instance, your headlines and your more important graphics should serve as your page’s focal points, so consider endowing it with a bit of color.

You should always remember that the web development of your site is important as it is your very own piece of online real estate. So, it is your responsibility to ensure that it is the best that it can be. This article presents a couple of useful tips to help you develop a cohesive theme for your site.

Web Design Tips Improving Your Layout and More

Web Design Tips Improving Your Layout and More

web design tipsWeb design is an important element of user experience, my web design tips will help you. It has a direct effect on your web traffic as well as your conversion rates. After all, if a site is unusable then it would be highly unlikely for your visitors to stay there long enough to make a transaction.

That being said, it is vital that we improve the way we design our sites so that our visitors can easily use them. This article presents a few ways to help you enhance your web design.

Web Design Tips;

Do Not Overload Your Pages

Visual overload is one of the most common mistakes web designers make. This is most apparent when a page is saturated with different images, photographs, Gifs, and videos to the point that they can be overwhelming for the user. This usually leads to your visitor closing the window and looking for another site, something that no website owner wants to happen.

This stems from the mentality that more means better. Unfortunately, several studies have shown that this is simply a misguided notion. When people are faced with too many options, their brain tends to treat everything as noise. Therefore, with too many visual stimuli, you eventually lose your grasp on audience attention.

That is why it is important that web designers know when and where to use images properly. You cannot have them all over the place. Keep in mind that your images are supposed to enhance the message of your content, not obscure it. We highly recommend that you put them where they make the most sense. For instance, if your long-form content just discussed a complex theory or framework, then put a diagram after that paragraph showing a concise version of what was discusses to provide the readers with a quick summary.

Give Your Readers Space

This advice is closely related to the previous section as it presents another way to effectively streamline your pages. As you may well know, aside from images, the written content itself can be a bit overwhelming for readers when not properly laid out.

That is why recommend that you keep paragraphs short and consumable. They should be no longer than five to six lines. This is so that your readers can fully absorb the messages you are trying to convey. After all, putting in too many ideas in one paragraph can easily confuse your readers, making them lose track of what you are trying to communicate.

In addition to this, you also need to improve your site’s layout. In particular, web designers need to understand the proper way to make the most of the white space. There should be enough space between your images and your paragraphs to enable your reader to fully digest everything that is being communicated. Of course, there is a balance to this that must be maintained. Too much white space would make your page seem empty.

If used correctly my web design tips they could help your users to effectively understand what your site is all about and what it is trying to offer.

Website Designing Tips: Maximizing Function, Minimizing Clutter

Website Designing Tips: Maximizing Function, Minimizing Clutter

website designing tipsWeb designers should understand the importance of cutting down on clutter, my website designing tips will help. If you want to become more effective in your messaging, you will want to ensure to minimize the distractions and highlight the important parts of your content.

This article seeks to teach readers the importance of maximizing their site’s functionality and minimizing its clutter. It does so by providing specific areas for improvement that you should explore yourself.

Website Designing Tips

Proper Use of Space

The basic rule of page construction is that you should highlight the most important parts. The best way to do that would be to minimize the visual noise. This is precisely the reason why we do not recommend that you stuff your content with too many images. Similarly, you simply cannot make your paragraphs too long. This is because you cannot overwhelm the user with too much information, doing so would result in them not absorbing the message you are trying to communicate.

To keep your readers from being distracted, web designers need to understand the importance of white space. It is a tool that should be used properly as it gives your readers the necessary breathing room they need to appreciate the things you are trying to communicate.

Of course, aside from the content itself, this rule should be applied to the overall layout and navigation of your site.

Staying Away from Sliders

This is actually one of the most highly contentious topics in web design today. However, we will stand our ground in stating that you should do away with your sliders. Not only are these tools distracting, they also serve no real purpose.

As you may know, sliders are often used to present the latest articles and news headlines accompanied by their corresponding images. We argue that these are redundant and can even severely limit the articles your users can access.

We suggest that you stick with a well-design homepage. There are certainly better alternatives to sliders. The options are virtually limitless, just use your imagination.

Eliminating Sidebars

Sidebars are the ultimate source of page clutter. Initially, they were designed to improve your site’s functionality by showing additional navigational options and elements that are available for users. Typically, they include links to your most recent and popular posts.

While there is nothing inherently wrong with that, many sites have started using them unnecessarily. This is because some site owners would like to put in features that are entirely unnecessary. This way, they became staple elements of all sites, regardless of its necessity.

That being said, you should try to visualize your site during the construction phase. Think long and hard whether you need sidebars or not. If you know that you don’t need it then just get rid of it. That should free up some space on your pages letting you create more productive design elements to better highlight your content.

Web designers should know that you only have so much space to work with. It is your responsibility to make sure that you are using the right tools to make the most of it. By minimizing the clutter, you can better maximize its functionality. I hope my website designing tips have been a big help to you.

Best Web Design Rules to Follow

Best Web Design Rules to Follow

best web designEffective web design operates on a few established rules, follow my best web design rules below for maximum results. Its main goal is to provide users with a seamless experience. A well-designed site should help them acquire the information they want while also encouraging them to take part in additional activities such as subscriptions, email lists, or even business transactions.

However, contrary to what many people think, the rules of web design are not static. They are not set in stone. They are ever-changing in the same way that the behavior of the site visitor changes. Like with anything else, the art of web design must adapt to the changing times.

This article gives particular attention to these new developments. It presents a couple of new web design tips that everyone must follow.We

Best Web Design Tips

Streamlining Site Navigation

For the longest time, web designers have been taught that their navigation menus should be packed with as many links as possible. The idea behind this is that it should encourage your site visitors to fully explore the different pages of your site.

However, recent studies have shown that stuffing your homepage, blog posts, navigation menu, and a sidebar with too many links can have an adverse effect. In particular, it can turn people off even to the point of them just dropping your site altogether.

The reason behind this is actually pretty simple. Too many choices will inevitably overwhelm people. Instead of encouraging your visitors to visit the different links you provided, in the end, they’ll just treat it all as a nuisance. The same is true with images and content, and this rule also certainly applies to the links you provide.

That being said, we strongly suggest that try placing fewer items in your navigation menus. Keep in mind that the navigation menu is there to help them navigate the site with ease. So, just limit the links to the most important content. You could always put in additional links at the footer of your articles to direct readers to similar articles.

In addition to that, we also suggest that you try eliminating the sidebars of your site. Such a simple move can actually greatly reduce the amount of clutter to be found in your pages.

Responsive Web Design

Another important development all web designers must focus on is the rise of mobile device usage. It continues to grow and is fast-becoming one of the primary ways people browse the internet. That being said, you should ensure that your site’s design is responsive and mobile-friendly.

Responsive web design means that your users should have no trouble switching between devices. In the past, web designers had the luxury to skip this step entirely by having two websites. One was meant for desktop browsers, while the other one was meant for mobile browsers. Unfortunately, this is no longer the case. Responsive web design is no longer an option.

That being said, when you design a site, you should ensure that all your elements are functional regardless of the browser type. You should also pick a layout that can work for both desktop and mobile browsers.

These are just some examples of the best web design rules that must be followed by web designers. Keep them in mind when you construct your own site.

Web Design Images Basics: Logos and More

Web Design Images Basics: Logos and More

web design imagesWeb design is a primarily visual affair, web design images need to be taken seriously. This is because your users will be either reading or be looking at images the whole time they are on your site. So, whether you like it or not, you will be making full use of a number of visual elements all of which are crucial to your final output.

That being said, web designers should pay close attention to the quality of the images they use for their respective sites. This article presents a couple of tips on how to fully maximize the use of photographs, logos, and other images for your website.

Web Design Images

Maximizing Business Logos

Your logo is an essential component of your brand’s identity. That is why we suggest that you commission a professional graphic designer to make one for you. Doing it yourself is simply ill-advised unless you have the proper training for that sort of task.

This is because you want your logo to not only look as professional as possible but you also want it to communicate what your site is all about. After all, you are trying to convey the message that your brand is to be trusted. Having a logo that looks poorly made and amateurish would be detrimental to what you are trying to achieve.

As a representation of your company’s identity, it only makes sense for it to be an integral part of your website. Whether you like it or not, your logo will be prominently featured in the body of your site. It must be placed in strategic locations such as the upper left corner of the page. This is done to subtly improve the business’ brand recall.

That being said, it will have a significant impact on some of your major design elements. For instance, the color scheme to be used for your site should go together with the colors used for your logo. Doing so will enhance not just the logo but the entire aesthetic of your site.

Aside from that, your logo should also be integrated into the navigation system of your website. One of the best examples of a good web design choice is making the logo a link to the homepage. This makes your logo vital to your site, both functionally and aesthetically.

Investing in Quality Images

Poor image quality is one of the most common problems among websites today. Yet, many site owners and web designers choose to ignore it completely. Your users deserve better than the generic pictures you are putting on your sites.

One of the best things you can do would be to invest in quality images. This can be done in two ways. First, you can hire professional photographers to produce high-quality photos for your website. The second way would be to purchase stock photos.

The old adage a picture is worth a thousand words remains true even today, that is why web design images are so important. You may not realize it, but good image quality is crucial to fostering an emotional connection with your users. By making use of professionally produced images for your web design, your users can better understand the message you are trying to convey.

Web Design Planning Understanding Strategic Principles

Web Design Planning Understanding Strategic Principles

web design planningContrary to popular belief, web design planning is not just about aesthetics. Rather, web designers are in charge of building an interface that effectively can communicate the desired message and perform the necessary functions as needed by the organization.

What makes web design effective is its capacity to bring together all of the different elements and fine tune them to suit the needs and goals of the website and the business running it. That being said this article presents an overview of strategic Scottsdale web design and what it can do for you.

Web Design Planning

Understanding Web Design

Regardless of what you may have heard before, web design is not a simple art form. It involves a collection of wildly varying skills that needs to be brought together into one cohesive whole.

To give you a better idea of what we mean, every single page of your site makes use of graphics, photographs, and text. In order for them to work well, you need to make full use of a whole repertoire of skills from copywriting to typography and graphic design. Once you have done that, you will need to ensure that you make use of the proper layout strategy to bring out the best from all these elements and make them work together.

Just from that single example, you can see how a web designer will not only need to produce a website that is aesthetically appealing but also effectively communicates its message. At the same time, that particular page must also work together well with the other elements of the website like the color palette and the navigational tools.

In order to get all of that done and to ensure that the site is properly optimized, web designers are enjoined to think strategically. They must balance the bigger picture of the website with the finer details of the pages.

Strategic Web Design

One of the best ways to ensure that your website is doing everything it can for your organization is by making use the technique called strategic web design. Based on its name alone, one can surmise that it is about seamlessly combining the goals of your organization with the particular aspects of the web design process. That being said, your ultimate goal should be not to simply create a functional and good-looking interface. Rather, you should design one that also systematically meets the goals and objectives of your organization.

Consider this, there are many websites right now that are simply aesthetically outstanding. They look fantastic and they make full use of all the latest web design trends. In spite of this, they fail to meet the goals and functions they are supposed to address. This just goes to show that being up-to-date on all the latest trends is not the answer. Rather, it is knowing when and where to use these techniques that matter.3

Strategic web design planning entails making your organization’s goals serve as the backbone of your design strategy.  Only by doing that can you ensure that the goals of your organization are met and your customers are satisfied.

Web Designer for Businesses

Web Designer for Businesses

web designerOnline business owners should know that a good web designer is a crucial element for the success of their enterprise. Seemingly simple and inane, web design can greatly impact the effectiveness of your site in the online arena. Not only can it directly affect your web traffic but it can also have a dramatic impact on your site’s conversion rates.

Web Designer;

Strategic Web Design for Businesses

Successful business web design entails a number of different processes that must be integrated into a cohesive whole that ultimately meets the specific goals of your enterprise. The content you produce, the aesthetic of your site, the images you use, all of it must work together with the goal of strengthening your brand’s online presence.

In order to do that, you must think strategically when you approach your site. Your goals should serve as the framework for every design choice you make. They way your site looks and functions must adhere to what you are trying to attain as a business.

Looking at Your Target Market

The audience you are trying to reach plays a remarkably big role in terms of how you should make your website look and function. It needs to be stated here that your target market can affect not just the general aesthetic theme of your site but also its finer details.

This is because elements like font type and font sizes matter. The right choice depends entirely on who you are trying to reach. For instance, you cannot make use of the same aesthetic for a video game website as did with an academic journal. They are simply too different and design choices for either would never work for the other.

There are many demographic factors to take into consideration when crafting your design scheme. For instance, you need to take into full account things such as age and gender. On top of that, you would also benefit from having a clear idea on which profession you are trying to reach and their level of technical competency.

More than aesthetics, usability should actually play a much larger role in your design choices. For instance, if you are trying to reach a younger audience, then they would have no problem with a more complex interface. However, if your target market belongs to the older and less tech-savvy demographic, then you should try to make everything as simple as it can be to better facilitate transactions and conversions.

Brand Image

Aside from your demographics, you should also consider what you are trying to achieve with your brand. Brand identity is vital and it can heavily influence the way you want to design your site. That being said, you need to think long and hard about the elements you want to put into your website as you want to ensure that it is appropriate for the image you are trying to build for your business.

This article presents a couple of important web designer tips for entrepreneurs to take note of. It presents the specific ways your business goals should influence the way your site is designed.

Web Page Designers All New Strategies to Consider

Web Page Designers All New Strategies to Consider

web page designersThe rules of effective web design change all the time and web page designers should be on top of this. Contrary to popular belief, they do not stagnate nor are they set in stone. The strategies used by web designers adapt to the changing behavior of web users.

That is why it is vital that web designers focus on the latest trends and strategies being used in the industry. Failure to do so can result in lower conversion rates and site traffic. This article presents readers with a couple of new web design strategies being used today.

Mobile-Friendly Web Design

One of the most noticeable changes in web user behavior is the sharp and sustained rise of mobile browsing. Almost all users make use of multiple devices to browse the internet. While desktop browsing remains the most dominant form of web browsing, mobile use is steadily catching up and has become impossible to ignore.

In the past, web designers used to make two separate sites. Now, with the upgraded rules in search engine optimization, that strategy has become inefficient and impractical. If you want to maximize the potential web traffic and business opportunities mobile browsing offers, you will have to ensure that your web design is responsive.

Responsive web design essentially means that it remains functional and aesthetically pleasing regardless of the platform being used. There are actually a number of ways to do this, from choosing the right visual elements, picking the correct image quality, and making use of the right code.

However, one of the most important things for you to do would be to choose the right font. The measuring stick here is that your text should be readable across all the various devices and browsers. Remember that your potential users may be using a laptop or a mobile device. It would be to your advantage if they can still use the site either way. So, the question now is how do we find a universal font type?

Keep in mind that some fonts which may read well on a computer may not render well on the phone. The same can be said the other way around. As a general rule of thumb, you need to pick a font type that is simple and readable. Make sure that its size is set at no smaller than 11pt. In addition to this, web designers also need to limit the use of different font types on a page as it can significantly affect your loading time.

Every Page is a Landing Page

Most websites still operate under the dated assumption that visitors enter their site through the homepage. Sadly, with the evolution of search engines, this is not the case anymore. In fact, an overwhelming majority of site visits occur through other pages of the website.

This means that your individual web pages should convey important information that you would normally find on your homepage while ensuring that it does not hinder their overall experience. In order to get this done, you will have to make smart use of the different design elements available to you.

These are just a few of the new strategies that web page designers can use to maximize your web design. Make sure that you make full use of these tips.

Web Design for SEO

Web Design for SEO

Web Design for SEOSmall businesses today have to deal with a lot just to survive and web design for seo is another obstacle. For instance, there is the unstable economy that creates a business climate that generally works against smaller entrepreneurs. In addition to that, there is also the intense competition within the industry that threatens to put you out of the business for good.

Businesses are like sharks, once you stop moving then you’re gone. With the odds stacked against you, business owners need to be proactive in terms of seeking new opportunities for expansion and growth. This article talks about one of these opportunities in the form of search engine optimized web design.

Web Design for SEO;

What is SEO?

Search engine optimization (SEO) is one of the best known online marketing strategies all business owners can use to establish their brand as a force to be reckoned with. It offers great potential in terms of helping you level the playing field, especially in this type of economy. With proper application of SEO, your brand can stand side by side with other industry giants despite your limited budget.

Essentially, SEO focuses on two things. Namely, these are enhanced brand visibility and increased conversion rates. This means that with SEO, your potential clients should be able to find your business faster and make transactions with ease.

How does SEO work?

As you may well know, having a website for your business is indispensable nowadays. You would be missing out on a lot of potential business without one. However, building one is not enough. Visitors will not flock to your site just because you built one. Instead, you have to go out of your way to promote your site and make it more visible.

SEO is able to achieve its goal through a number of different strategies. All of which are designed to increase your business site’s ranking in the search engine results. This may seem simple enough, but it can have a huge impact in terms of your web traffic and conversion rates.

Web Design SEO

Great web design is one of the most important elements of a fully optimized site. Contrary to what most people know, web designers are not just concerned about the aesthetics of the website. Rather, they are responsible for ensuring that the site not only looks good but also works well.

Putting in the right type of elements for a specific website type is the responsibility of the web designers. For instance, if you have an online shop, your customers probably did not come to your site so that they can look at the pictures and read the articles. Most of them would visit your site so they can make a purchase. If that is the case, then it would be smart if the web designer made sure that the shopping tools of your site work well. This is vital since failure to do so would mean business losses for you.

This is just a quick overview of web design for SEO and the importance of web design in optimizing your business site.

SEO Tips For Web Designers To Get a Top Rank

SEO Tips For Web Designers To Get a Top Rank

seo tipsWeb design is a crucial element of search engine optimization (SEO), every web designer should take a look at my seo tips. This is because SEO, as an online marketing strategy, is not only concerned with improving site visibility but it also focuses on the functionality and usability of the website.

That is where web designers come in. After all, they are not just concerned about the site’s aesthetic. Their main priority should be to find a balance between design and function. After all, a website may look good and have great content, but if it is unusable, then your visitors would simply move on to the next website for their needs.

Of course, all of this is easier said than done. There are so many elements that a web designer has to deal with when building and maintaining a site that it would be almost impossible to not forget a thing or two.

This article seeks to remedy that by providing a few of the basic tips web designers should know when optimizing a website.

SEO Tips;


One of the most important aspects of web optimization is ensuring that your pages are easily accessible. This is so that site visits can be easily facilitated and managed. Here are a few reminders when overseeing the issue of site accessibility.

  • Page Indexing and Access – As much as possible, you want to avoid 404 errors (page not found). It is a clear sign that you are not managing your site correctly. Needless to say, this could reflect you’re badly on your search engine result rankings.

As you may well know, if the search engine is not able to reach a page, then it is virtually impossible to get it indexed. That being said, you have to ensure that a robot meta tag is not blocking your vital pages. This happens often enough, mostly by accident, so it is always safer to check them first.

On the other hand, there are also pages that you have to keep off the index. These include incomplete pages and confidential pages exclusive for the administrator. This is when that blocking tag comes in handy, so make sure to use the robots.txt file and robot meta tag on them.

Content management

Content is one of the most important aspects of any website. As the web designer, you have to ensure that they are properly managed.

  • Proper Pagination – This is another aspect you simply cannot ignore. You want the search engines to handle pagination correctly so that your readers won’t be confused by the content. You can make sure this does not happen by putting in the rel=”next” and rel=”prev” tag on your pages.
  • Checking for Duplicates – Duplicate content can hurt your site’s optimization scores. Finding them is simple enough. You can look for them by making use of site crawling software. Once you have found any duplicate content issues, you have to ensure that they are dealt with quickly. You can fix them by making full use of the 301-redirect, the rel=”canonical” tag, and the meta robots tag,

As you design your site you need to consider my seo tips, make sure that do not forget these important tasks yourself.