Web Design & Internet Marketing Blog
Many online business owners still do not understand the important role of proper web design. They think it is just a matter of aesthetics.
This blog seeks to correct this notion. We want entrepreneurs to understand just how important web design can be for your overall online strategy.
Picking Who to to Screw: Yelp’s Model and how SEO’s can Avoid its Failure Almost everyone in the United States has heard of Yelp. They have done a great job at branding and getting their content found online. There are avid “Yelpers” who frequent the site/app and...
While it seems that everyone is claiming to be an SEO expert and the top SEO company, the truth is that it takes a highly skilled and in-the-know individual or company to be able to deliver the kind of results you are reading about online these days. Striking a...
Many businesses are often confused when it comes to web development and web design. Statistics show that companies search for both of these services without knowing the difference. Today, these two services are virtually interchangeable because of the way that many...
That Will Help You Crush The SERPS To say that the world of search engine optimization is ever changing and evolving would be the understatement of the year. It is almost a full-time job to try to stay current with what Google wants much less stay one step ahead....
A Few Important Characteristics of Top Quality Web Design You don't have to be a web design master to recognize a good job. Top-quality web designs are always attractive, engaging and precise. While there are many technological terms and practices that distinguish a...
8 Vital Concepts to Follow For Controlling Google's Search Results From its earliest days, Google's core search formula has been providing the most relevant and most natural search engine result promptly as well as accurately on a simple website with a legendary logo...
Latest Web Design & Internet Marketing News
Picking Who to to Screw: Yelp’s Model and how SEO’s can Avoid its Failure
Almost everyone in the United States has heard of Yelp. They have done a great job at branding and getting their content found online. There are avid “Yelpers” who frequent the site/app and leave hundreds of detailed reviews, which in turn help the community of reviewers and searchers. It’s a simple review model that has been turned upside-down in order to encourage honest, authentic reviews.
The model seems simple. Get people to leave good reviews. Become well-known in the space so that it becomes a must-have resource. The end. Right?
The problem comes when Yelp tries to make money. If their stock price is any indicator, it doesn’t look so hot right now. And I think I know why.
The “Ignore” Model
Yelp prides itself in its algorithm that filters out reviews that it doesn’t deem worthy of showing. These “filtered” reviews don’t factor into the star rating, and finding them basically requires a magnifying glass. This is supposed to make users feel warm and fuzzy because Yelp does its duty to crack down on spam, fake reviews, and reviews that they don’t think will be useful. Ok, we get it.
Now back to money.
Yelp users and reviewers don’t pay for the service. This is fine; it’s a consumer-driven model. But where does Yelp earn its revenue? From business owners.
Catering to consumers has its advantages, and did a wonderful job of establishing Yelp as one of the leaders in the space. The problem is, they actively undermine their own funding by ignoring requests and support to business owners. For example, getting a review removed from yelp is near impossible, no matter how obvious it is. Believe me, I’ve tried. I worked with someone who listed a service area on their website, which was basically the western half of a major metro area. They received a surprising review that informed them that they were racists for only servicing one half of the city. A long rant ensued, and it was published.
A Big. Fat. One-star Review.
I was on many calls with Yelp representatives about this, and to end it all- the review stayed up. A “customer” who had never used the service, someone who merely glanced at a website and labeled the entire company as racist, had left a review for the world to see. We were told that the algorithm makes the decisions, and the best way to proceed was to provide an excellent service that garnered more 5-star reviews.
I understand that this kind of thing happens. But I guarantee that there are hundreds of business owners who have similar experiences with Yelp.
Three weeks after that incident, I received a call from Yelp. Was it to talk about removing the fake/libelous review? No. It was tell sell me on the joys of advertising with them. Yes, the very company that refused to help me with a very logical and straight-forward task is now asking me to pay them money.
I’ve done extensive research on their algorithm and it’s actually pretty simple (though they guard it like it were the Mona Lisa). Don’t get me started on its flaws. Also, don’t get me started on their reporting for advertisers and what constitutes a “lead”.
Now to SEO
I run a Boise SEO company that has a few local clients and a few national ones. If I want to do well at my job, I have to keep these clients happy. It seems overly simple, I know, but what kind of company would I be if I undermined the very people who made my business function?
This is exactly what Yelp is attempting, and to me says that we will eventually witness its demise.
Here’s the Bottom Line
If I am trying to build Morningdove Marketing, I have to consider the inevitable fact that if extreme care isn’t taken to satisfy those who give me money, it will dry up quickly. Spending money in business isn’t talked about like the personal finance space, and maybe it should be.
I’m a big proponent of investing in the companies for which I do work. And I’m not just talking about spending a portion of their budget on tools, outreach, etc. I’m talking about considering yourself a member of their team and doing all I can to help their business succeed. There have been many instances where I’ve personally used their services or have referred them to friends and family.
Spend some money on tools. Spend some money on making your office and employees comfortable. But DON’T forget who is financing it.
Let Yelp be a cautionary tale for your business. No matter what your intentions are, reward those who pay, because without them, your business is as good as gone.
Daniel Christensen is the founder of https://morningdove.marketing, which specializes in local search, link-building, and SEO, especially for local businesses. He likes watching old episodes of 24, eating cinnamon rolls, and cuddling with his new baby girl.
While it seems that everyone is claiming to be an SEO expert and the top SEO company, the truth is that it takes a highly skilled and in-the-know individual or company to be able to deliver the kind of results you are reading about online these days. Striking a balance for an effective online campaign can be difficult, and many people will use trial and error methods to figure out what works best for your business. But your budget probably can’t hack a trial and error method. Otherwise, you would be taking care of your own marketing needs. So, when it comes to choosing the best SEO company for your needs, consider these three areas of interest.
Experience and Education
We’re not talking about formal education here because the truth is that it is challenging to become formally educated in Search Engine Optimization. The industry is changing so fast that even the best marketing and advertising programs can’t keep up with the changes. The curriculum process just takes too long. Instead, education refers to how well the individual or company keeps up to date with what’s happening in the industry. Google offers an online certification process for pay per click that recognizes experts in the field. You’ll want to make sure your “expert” has this kind of accreditation if your SEO needs include Adwords. Experience is important, so don’t rely solely on their piece of paper to tell you what they can do. And don’t judge a book by its cover: don’t assume that younger “tech heads” are better at SEO and Pay-Per-Click services; some of the seasoned marketing executives have picked up search engine optimization quite nicely and quickly.
It all comes down to the brass tacks of results: no matter how good an SEO company claims to be, they are nothing without being able to show you results. If you find yourself face to face with a newbie and want to give them a chance, go for it. They’ll reward you greatly for being their first client; you might even be able to get some fairly prices services because they’ll want to build their portfolio of work. But if you are ready to invest a lot of serious money in your business, look for SEO companies that can deliver on their promises like Ysais SEO Company in Austin.
Other Services Offered
Most advertising and marketing companies offer a full suite of services including PPC, SEO, social media marketing, analysis, reputation management, and much more. A company that provides multiple services shouldn’t be a one-man band — be sure to sign up with a company that offers various services provided by experts in their field. No one is good at everything, so if you want to work with an agency, go for the gold standard and collaborate with a group of people. If you want to focus on one aspect of your business, SEO for example, find one person who is really good at it and work with them.
When searching for the right SEO company for you, sometimes it will come down to budget. If you can’t afford to hire a big SEO company or agency to take on your business, start with what you can afford. Often new businesses come up through the ranks with new SEO companies, and they grow together. If you have time to invest in growing with a new business, great. If not, make sure you find an SEO company that is right for your needs now and can help you bring your business into the next phase of growth.
About the Author
Marie Ysais is the owner of Ysais SEO a marketing agency based out of Austin, TX. Their primary focus and expertise are in SEO, PPC and social media management working to grow local businesses by increasing their online visibility. You can learn more about Marie and her company by visiting the website.
Many businesses are often confused when it comes to web development and web design. Statistics show that companies search for both of these services without knowing the difference. Today, these two services are virtually interchangeable because of the way that many web companies describe the different services that they have. However, the truth of the matter is that these two terms have a fundamentally different aspect in regards to the website building process. This article will try to clarify the differences between the two.
Let’s begin by taking a closer look at web design. A web designer will begin by taking a client’s website objective into consideration. He then well proceed to an information architecture which will set up the information of a website and help to guide the design process. He/she follow this up by creating wireframes and then finally go to the design stage. A web designer may often use a variety of basic design principles so as to achieve an aesthetically pleasing layout.
There are specific basic design principles required for any website design. These design principles include balance, contrast, emphasis, consistency, and unity. For example, with balance it is important for the designer to create a layout that has balance. The designer will often use a combination of heavy and light. Heavy refers to dark colors and large portions while light refers to lighter colors and smaller portions. To achieve a balanced website design it is critical to use the correct proportion of both heavy and light.
With contrast the designer will look at contrasting textures, sizes, and shapes so as to draw specific attention to various sections of the website. Consistency is also called rhythm or repetition and it is a critical web design principle that will help to provide an awesome experience for any website visitor. Unity brings the various parts of a website layout together and helps the human brain to visually organize important information by grouping various elements into categories.
Let’s now continue by taking a closer look at web development. A web developer may often be called a programmer who will take the creative design and construct a fully functioning website. It may be easier to understand this by imagining that the design is the picture of the website. A web developer will then take that design, or picture, and dissect it into components. Finally, the programmer will finish by using a programming language to develop the website pages.
The more advanced web developers often choose Joomla or WordPress in order to streamline the website development. They may use a Content Management System such as the previously two mentioned, Joomla and WordPress. By doing this it will allow the client to easily update and maintain their website on their own. A web developer can also take a static layout and turn it into a dynamic website by introducing content sliders, active states for buttons and links, and by using image.
Yes, a small or medium-sized company may be confused by the terms Web Development and Web Design when deciding to redesign their existing website or look for new one. Even though there are certain individuals that have the ability to do both, many companies today have a team of dedicated web designers to create a website layout while at the same time having a team of dedicated web developers to complete the development stage.
About the Author
Salterra Web Services Specializes in Web Design, Internet Marketing, Search Engine Optimization, Hosting, Software Development, and Graphics. We also have a division that removes website malware, and maintains virus protection and the removal of malicious software. We founded the company in 2010. We are centrally located in Tempe, Arizona, but we have clients all over the world.
That Will Help You Crush The SERPS
To say that the world of search engine optimization is ever changing and evolving would be the understatement of the year. It is almost a full-time job to try to stay current with what Google wants much less stay one step ahead. However, if you want to stay on top of the search engine ranking pages, you need to stay current on your homework, this includes professional SEOs and at home enthusiasts.
The following article is designed to help you better understand what to expect for the rest of 2017 and 2018 in terms of search rankings.
Optimizing For Rich Answers
Have you ever noticed how Google is making it so easy for users to find out the answers to their questions? In many cases, one does not even need to leave Google to find out what they need to know. This is known as rich answers, and if you are not optimizing your content for this search tactic, you are surely missing out on traffic.
It is estimated that over 20% of rich answers appear in the search results. This is an incredible amount of searches that you are potentially missing out on. A great internet marketing project should include this as a priority.
Content Remains King
It has become clear that content is going to be the driving force within the search engines. With that in mind, you need to focus the majority of your time on the content that is found on your site. Take the time to hire top notch writers who are able to offer your readers high-quality content that is also engaging. Be sure that they are simply not words on a page, but that they are able to make the life of your reader better in some form. This is the type of content that Google loves to rank at the top of the search engine pages. You want the topic at hand to be appealing to your target audience and that it is going to elevate their life in some way either small or big.
Create A User Friendly Site
While it is essential to have incredible content on your site, it is not going to help anyone if it can not be found easily. You want to ensure that the navigation on your website is clear and concise and the most important pages are able to reach with ease. In fact, you never want to get any page deeper than two levels down. This is going to allow your target audience and search engines the opportunity to find the content quickly and digest it with ease. Look at your site with new eyes. While you may know where everything may be, what would it be like for a new user who is experiencing your site for the very first time? In fact, it is always wise to hire web page evaluators to test the site and give you feedback. Small changes in the website navigation can have a huge impact not only on your audience but the search engines as well.
Finally, the one thing you need to ensure that the search engines and people are going to find you is to ensure that you are adding some form of value to the internet. There is more than enough trash and dribble online already. Take the time to add something that is truly going to help your target audience in life. These small changes to your content and website can help a site that was struggling in the search engines. Look over your most popular topics and add to them.
As you can see, there are several small factors that you can take into account as you evaluate your search engine optimization techniques for 2017.
About the Author
Rising Phoenix SEO is a Phoenix-based internet marketing firm. Launched in 2013 and spearheaded by Justin Blake, Rising Phoenix SEO works with local and national accounts to help them dominate their industry in their regions. Rising Phoenix SEO specializes in digital marketing, which includes blog syndication and on- and off-page optimization. Our team revs up your results by incorporating content marketing, social media management, and video production to provide a one-stop shop for you to dominate your online space. Visit our Website
A Few Important Characteristics of Top Quality Web Design
You don’t have to be a web design master to recognize a good job. Top-quality web designs are always attractive, engaging and precise. While there are many technological terms and practices that distinguish a well-made site and a shoddy work, the best web designs are the ones that entice you to stay and look at some new projects.
A reputable web designer is one with special skills and practices that they use and adhere to when designing a website from the first lines of coding upwards. These important qualities then convert into an engaging impact on the target audience that creates an effective approach to marketing. Many Platforms like WordPress, Joomla, and Drupal are open source and good to start with
Here are a few of the most significant qualities of a well-crafted design that will get the kind of impact intended.
Faster than a Fleeting Customer — the modern consumer is not a patient one and they will not stay long in a page that is taking a long time to load or seems unprofessional in any other way. If you want to keep your visitor rates and other rankings from hitting the dust, you will want to make you pages operate as fast as possible.
Clearly Defined Goals — from the first few ciphers of coding to the very latest images and other additions every aspect of your site must be geared toward your ultimate goals and intention to drive the customer to an action. This could be signing up for a newsletter, buying a product or filling out a form. If everything is pointing in one direction, the goals of the website will be far easier to attain.
User Friendly Navigation — right next to a clear goals and speedy processing, it will be essential to keep your site navigation system kept as simplistic as possible. A website should not be a difficult to decipher maze, but provide an interface tools that your customers will relate to and use intuitively. To find the things they need and manage the site properly.
Visual Engaging Content — so much of what will be communicated to your target audience will be done without words. If you can present the most important aspects of your message in the subtleties of curves, edges, colors and shapes you will go a long way in making that subliminal connection with your target audience. This kind of marketing insights are not always available in the inexperienced type of web designer.
Built from Original Plan — there is no cookie cutter approach to an effective web design. The only way to ensure that the business your website is promoting will take advantage of the high-quality traffic brought from outside sources is if every last part of it has been designed with this customer in mind. This begins with a sit down with the business owners and management to fully understand the goals and direction of the website and adhere to this plan every step of the way.
SEO — Finally, a good website is designed with the intent of being seen and presented to viable customers by the major search engine. SEO is the art and science of manipulating a website to be best categorized and ranked in relation to its search terms. You could have the best site design in the world, but if no one can find your options it is all for naught.
Final Thoughts on Professional Web Design — the skill and experience applied to crafting your web design will play a major role in the overall efficacy of the venture. Finding a professional in web design who can create web design of this caliber is worth the time and cost with some of the highest ROIs in the industry.
8 Vital Concepts to Follow For Controlling Google’s Search Results
From its earliest days, Google’s core search formula has been providing the most relevant and most natural search engine result promptly as well as accurately on a simple website with a legendary logo that has ended up being synonymous with the search giant’s service. Searching among the world’s huge amounts of data, Google skillfully cataloged and categorized pages using its PageRank formula, which examined the amount and also power of links to any type of offered page.
For a couple of years, Google’s search functioned effortlessly, repetitively forecasting one of the most relevant search results every time. As a matter of fact, it was so great that it shook the whole Internet, digitally wiping out its competitors over time. However, as Google’s online search engine turned into a titan corporation, and both people and organizations recognized the integral power of appearing on top of any type of search, things began to change.
The modifications occurred due to some slippery that were determined to game the system. Once they learned most of the rules, they began building enormous web link farms and content ranches with bad written articles auto-generating articles to get to the top of Google’s Search Engine Results Pages (SERPs).
Consequently, Google introduced a number of changes to its algorithm. They were meant to both Take down scammers and spammers, while also upgrading its semantic search.
The Fundamental Components Of Search
Prior to looking deeper into the vital SEO rules, it’s essential to understand the fundamentals of Google’s online search engine.
Unfortunately, many people think about SEO in a wrong way. They take a look at methods to do the least amount of work for the greatest initial return, when in fact, it’s quite the other. Obviously, SEO is among the most effective skills that you could potentially discover, yet in order to do well with it, you have to do much work for the least first return. It’s a slow and consistent process, but this is how it works.
Basically, at first, Google does not trust you. If Google does not trust you, you’re not going to be pleased on those first-page SERPs. You’ll be lost in the fray of millions of others people and companies trying to claw their way to the top. So, the initial real assisting concept of SEO is trust. When you have Google’s trust, you’ll continually rank highly. You can always get an audit of your website site SEO from SEO companies like Nooga Labs.
So what are these 8 vital concepts to follow For Controlling Google’s Search Results In 2017?
Concept # 1 — Quality Always Beats Quantity
If we are talking about doing anything for SEO, one of the vital concepts is that quality always beats quantity. Do not focus on doing something so many times, rather concentrate on doing it the right way. As an example, do not stress so much concerning publishing a certain quantity of web content each day; think about preparing excellent content every single week. That’s exactly what Google appreciates– high quality.
In fact, in 2017, Google’s aim is to raise the general quality of not simply its internet search engine, yet of all the details on the internet. It’s intelligently designed to follow these regulations as well as ranking elements to make sure that the quality is rising with time.
Whatever type of SEO technique you wish to use, no matter what type of link-building initiatives you’re taking, make certain that it’s about the quality not the quantity. Do not make use of link-generating software, post rewriters, or anything else like that if you’re willing to be ranked well on Google’s SERPs.
Concept # 2– Content Will Always Dominate
The main content of your website will always dominate over other things. If the quality of your material is low, so will certainly be the SERP positions. Google’s aim to supply the most relevant content as quickly as possible is closely connected with providing the best web content. If the web content is no great, how can it be relevant?
Bear in mind that today people mostly believe Goog
le and tend to think that the first result will likely be the best one. Consequently, everyone desires that top area, yet you will never get there if your web content isn’t sufficient. The fact is that excellent web content is shared usually. Everybody intends to share something that provides actual value. So devote some time to the content, because that’s exactly what counts.
Yes, other factors matter as well. However, without great content, you could forget your chances to rate. Wonderful web content, when created the proper way, could send you increasing up Google’s SERPs, however just if you remain consistent. You cannot publish terrific content one week, poor content the next week, after that not publish anything for a few weeks as well as expect to rank.
Concept # 3– Size Does Matter
Among the important things that Google has actually been fighting against throughout the Internet is something called thin web content. Thin web content is without much meat on the bones. Not just is it short, but also not so valuable. You cannot expect to deliver huge value when you write a 500-word post. Even when you write a post that’s much less compared to 1,000 words, it’s difficult to compete with those who are delivering far more than that.
The goal isn’t to just write 1,000 -2,000 words of incoherent web content. It also should be well created for starters, but field-specific, as the web content also has to be particularly tailored for an offered subject or search phrase.
Concept # 4– Keywords
Creating great SEO material in 2017 has so much to do with key phrases, but also so little to do with them. Google desires content created by people, of course. Yet you likewise have to tailor the content for search engines like Google. The difference below, however, is a very challenging one to make, as well as it’s extremely simple to go across the line.
What frequently ends up occurring is that individuals overstuff keyword phrases to get on top. This turns on the Google’s Penguin algorithm, which could decimate your listings on its SERPs. Instead of putting some particular key words in your post, use Latent Semantic Indexing (LSI) key phrases.
For Google’s Hummingbird engine LSI is a way to establish the resemblances between words and phrases. So, something like “ideal diet plans for losing weight rapidly” would certainly be semantically just like “top weight-loss diets that work fast.” LSI key phrases are relevant and comparable keywords that make the writing much more natural.
Make your content keyword-centric, yet do not insert the specific key words over and over again. Use a healthy proportion of 70 to 80% LSI keyword phrases to the 30 to 20% of exact match keyword phrases. Exactly what you want is your content to seem all-natural, yet you additionally want to make sure that similar phrases to your primary keyword appear enough times.
Yes, it can be hard to do. Nonetheless, if you keep on creating outstanding material that delivers substantial information, and is likewise extensive enough to cover the objective or give the answer to the questions people are searching for, you’ll win the ranking game with time. Not over night. Gradually.
Concept # 5 —Links Location
In property, they say that it’s everything about place. Well, when it concerns SEO, the situation is the same when speaking about your links of course. You want to get audience that is connecting to you from around the world, yet you likewise intend to ensure only top quality material is connecting to you instead of low-grade trash.
It is extremely important what sites those links are coming from. For instance, a web link from Forbes is much more beneficial than hundreds of low-grade links, especially when that web link is coming from relevant web content. That does not imply you require a link from Forbes to excel with SEO, yet it certainly doesn’t hurt to locate authority domains that will link to you.
Developing a healthy web link profile is a tough thing. If you focus your efforts on great content, those web links will certainly come naturally with time. It could take a long time, yet they’ll ultimately come. Nevertheless, you also may speed the things up if you’re planning to make faster progress.
Concentrate on the material, but also focus on the web links. Not low-quality links; high-quality authority links from fantastic web content. It’s difficult. If it were easy, everyone would be doing it. No, it’s most likely to be a massive migraine and tremendous quantities of job, however truly worth it when huge amounts of totally free natural traffic come flooding into your site gradually.
Concept # 6—Mobile Version
Today, if your site does not have a mobile design and also it’s exceptionally tough to browse or load the web content on mobile phones, you’re basically burying yourself alive. Mobile searches are now pushing out desktop searches, as well as Google is intensely concentrated on mobile.
Actually, it’s so concentrated on mobile that it’s going to introduce the Accelerated Mobile Pages (AMP) task right into the mainstream. Just what you’ll see on the majority of smart phones, is a little tag that claims ‘AMP’ indicating that the blog post complies with the AMP specifications, which you can find here.
Exactly what this ought to convey is the significance of a mobile-first design as well as to guarantee that your site is responsive across a number of platforms that consist of desktop computers, various tablets and of course smart phones. Developer a design or select a theme that will certainly work flawlessly throughout any device as well as platform.
By developing a mobile-first design, you’re exploring the future and also making sure that you’re adapting to Google’s requirements. They’ve become essential to follow since mobile phones have ended up being so essential in our lives, that you simply can’t neglect mobile functionality when considering SEO, especially when talking about SEO for the future.
Concept # 7– Gaining Google’s Trust
If you want to be successful in SEO, you need Google’s trust. This has been trending for several years now; however, a lot of individuals don’t pay attention to this vital rule. Nevertheless, the question is just how to make Google trust you?
To illustrate, let’s take a new business that has just opened and wants to open a new store. For that, any new business needs working capital and the most common way to get it is to go to the bank. But how can they expect the financial institution to give them a capital for their business when they have no track record? In order to begin and also grow a business, it requires resources, but to get that resources, it has to have actually been around for rather some time, with a tried and tested record.
The same situation is with any type of a newly-developed web site or domain name on the net. If Google simply found out about you, anytime you initially registered that domain name, it’s most likely to be picky about you. It will not trust you, thus, you will not rate highly, whatever approach you attempt to apply.
This is the greatest obstacle to entry in SEO that perhaps exists. Today, Google understands all your schemes, so don’t trouble with them if want to develop its trust fund.
Concept # 8– Age Is Important
Your site’s age is more important compared to its design. Regardless of just how great your website looks, what Google is actually trying to find is link-consistency with time – years, to be accurate. If you have a healthy web link account and your website looks amazing, loads rapidly and is easy to navigate, it is useless without age. What really matters is the indexed age of your website, its web content and the web links that are leading to it.
If you’re just discovering SEO in 2017, exactly what’s vital to keep in mind is that Google’s formulas are always logging, examining and evaluating any kind of actions related to your website, its links, content and so forth. If you do a lot of contributions to the website for a month or two and then totally abandon it, all the efforts will be useless.
This deals with both the freshness of content, as well as the indexed age of the site. If Google just recently discovered your site within the last 2 years, however, you haven’t established a healthy web link profile, you still will not have Google’s trust.
The following concepts will help you to take control over your SEO in 2017. And also regardless of what Google adjustments are being prepared, these rules will certainly still offer the bedrock that you should control your online tasks around in order to make the best development on those critical SERPs. Follow these rules and you’ll discover on your own how you’re getting closer and closer to SEO dominance on Google. Simply keep in mind that it will not take place overnight. It’ll require time.
About the Author
David Hunter is the owner of Noogalabs a Small boutique marketing agency based out of Chattanooga TN. Their primary focus and expertise are in SEO PPC and social media management working together to drive leads into a business. you can learn more about David and his company here http://noogalabs.com/
The golden age of social media is in full swing, and Facebook is undoubtedly one of the biggest players in the online marketing game. The famous website can boast around 2 billion active users, who dedicate several minutes or even hours of their day to this website. Doubtless, part of its success can be attributed to its multi-functionality – Facebook is a platform for connecting people, yet it also entertains and informs its users. The entertainment and information aspects, if approached from the right angle, can be real advertising gold mines.
Considering, how much time and attention people devote on a daily basis to Facebook, one can easily discover great opportunities allowing them to effectively promote their products or services on this website. Nevertheless, before jumping right in, one has to get to know the platform from A to Z. The advertiser should analyze all the pros and cons that would come with a social media marketing campaign, and in this endeavor a pay per click agency can be of immense assistance. After all, the optimized ads on Facebook are based on the PPC model, and since the advertiser will be paying for each click, they should work hard to maximize the efficiency and profitability of their ad campaign.
First of all – delve into the statistics
The great thing about Facebook is its constant focus on metrics and data analysis. Before creating an ad, one should learn about their target audience; conveniently, Facebook offers its advertisers to explore this aspect by using the ‘audience insights’ feature. Essentially, the tool enables you to mine data about who your audience is, wherefore it is possible for you to proceed with tailoring unique ads for specific consumer groups.
Overall, there are two sources from which the user data is gathered. First, there is the self-reported data, which is comprised of everything people have shared on their profiles – their age, gender, education, page likes and more. Second, the advertiser can also access off-Facebook data, which reveals such details as purchasing behaviors and average household income, to name a few. Therefore, by reviewing this information, your business can choose which audience type to target. It could be everyone on Facebook, maybe every user who has liked your page, or, perhaps, it might just be better to designate a custom audience (based on, for example, their occupation, gender, or interests).
Some other statistics worth exploring can be the largest age demographic, geographical locations, and languages popular among the users. Also, when it comes to bidding on ad space, it can be valuable to note the hours and days of the week with the highest traffic on Facebook. Success hides in knowing and understanding the numbers, and planning the ad campaign in accordance with the available data.
Standing out in the cluttered timelines
Facebook is versatile and brimming with content, so it can be quite the challenge to catch someone’s eye among all the wall-posts and other ads. However, it is not impossible, and many advertising campaigns have succeeded especially thanks to their ingeniously creative ad designs, which have been adapted to the features provided by the platform.
As stated above, one good approach is creating different ads aimed towards different types of established audiences. Additionally, the sort of ad chosen can depend on other goals you have set for your advertising campaign. Each detail has to be taken into consideration when focusing on the location and format of the ad. For example, the advertiser might want to display the ad on the desktop news feed, if they wish to generate high engagement and attract new customers; meanwhile, the ads appearing on the right column of the page are better suited for users who are already brand-aware and might be interested in new products or services.
Another integral aspect is the presentation of the ad. On Facebook, the primary target should be to grab attention, and the message of the ad goes to the secondary position. Thus, the image is quite important, and what is more, it doesn’t even have to be an image – you may opt for a short video, or the so called carousel format ad, which allows to showcase multiple products in a single ad unit (perfect for marketing clothing and other similar items belonging to a product line). Choose the type that is right for your brand, and when in doubt – first test it out.
Pulling in the audience
The visuals having been decided upon, one can turn to the message. In Facebook ads, it is advised to include the call to action in the very body of the ad – it must be enticing, prompting the user to click it and seek out more information about your product. Another tip that can strengthen the appeal of one’s message is that they should try to present great offers and attractive deals. This manner of addressing potential customers works perfectly together with bright and relevant imagery. And of course, do not forget about providing informative and neat landing pages for your ads, paying special attention to their appearance and compatibility with other devices on which people might be browsing Facebook.
Stay on the track that leads towards your goals
This is quite a universal advice in all fields of marketing – have pre-established goals and aim for reaching them. Yet, just as on other platforms, on Facebook this involves not only setting up an ad campaign, but also constantly testing out new ideas and optimizing the old projects.
Facebook has developed many advertiser-friendly tools and features that allow businesses to work out the best bidding strategies for their needs, in accordance with their aims and constraints. Nevertheless, it is also essential to constantly track your sales, concentrating mainly on profit generated, not on the popularity of the ad. A lot of clicks does not always mean high performance. Especially if the ad is highly entertaining, people might be sharing and engaging in it without following the call to action. On the other hand, there can be cases in which immediate success from quick sales is not apparent, yet the brand has gained a loyal customer. That is known as the ‘customer lifetime value’ and Facebook can be a great source for gaining brand loyalty, as a positive result of regularly creating new and engaging ad campaigns.
Fundamentally, Facebook is a social network that is constantly changing and developing. So, the best advice is to do the same with your ad campaign – keep building it up and optimizing your ads for the optimal results
About the Author
Dita Sisene is From Northern Europe, Digital Marketing Junky, Obsessed with Helping Businesses Grow Through Internet Marketing. SEM Manager at Bestppc.marketing By Day, Blogger & Social Media Manager By Night. Visit our website at http://bestppc.marketing/
“Seems Legit… right?”
Many of my clients wonder what does SEO cost on average per month, how much does it cost me to do, why is it so expensive, etc. And every time I answer this question, I have always wanted to pull out a cardboard sign to emphasize why SEO is expensive. Why a cardboard sign?
Cardboard signs are a clear example of the poor man’s tough times. So beaten down by the world that he merely writes his message out on a sign hoping for a handout.
Lawyers do NOT advertise with cardboard signs. (Steer clear if they do!)
Neither do chiropractors, roofers, or dentists, who are worth their services.
If they did, you’d have to wonder: “Is this guy so hopelessly terrible at what he does that he can’t afford to get his message out properly?” What would it cost to get the message out properly, and if it was out and it converted people into clients/customers, what would he make in return.
To better drive home the point, remember the first rule of marketing :
You should be able to spend $1 and make $2 back, predictably.
Nobody wants to spend $1000 on hope… But EVERYONE would spend $1000 if they knew they would make $2000 back. Then would turn around and re-invest that $2000 to get $4000 back.
The biggest push back I get is that SEO/Marketing is too much of an expense. It is not an expense, it should be looked at as an investment. Marketing should be a predictable way to find business, make a return on that business and in turn re-invest back into your marketing efforts for even more new business. Nobody wants to spend thousands on “a pipe dream”, and that’s the biggest hurdle in sales (and why we have so many testimonials and reviews featured on our website – to help overcome that hurdle and doubt).
The point being, marketing should be a predictable multiplier of investment.
Now, consider that lawyer mentioned above. If you were to go to Google and place a bid for an ad, you could expect to pay around $70 to $140 per click. Keep in mind it may take 10 to 50 clicks to get a lead (someone who clicks over to your website), and it may take 10 to 20 leads to get a client. So that $70 x 25 clicks on average x 15 leads on average, or right around $26,000 per client. (and before you wonder too much, the prices CAN and DO go up beyond $300 per click!)
Why would an attorney be willing to pay $26k for a new client? Because personal injury lawyers make a great deal of money. Many won lawsuits can fetch mid-six figures easily, and the lawyer takes a good percentage of that case for their “No pay unless you win” methods.
Because of how much a new case means to a lawyer that drives up the cost of clicks to a point where it makes financial sense to pay because of the law of averages, which says you’ll make it back and then some (provided that they are good at what they do.)
Now let’s just look at one of those terms: Personal Injury Attorney San Diego (and it’s other similar keyword, San Diego Personal Injury Lawyers)
There are around 1500 monthly searches for the two variants, each worth about $90/click on average, or around $135,000 in advertising value per month (were each of those searches to click on an ad, which usually they don’t – in fact, it’s around or less than 10%.)
Being at the top of page 1 for a search like that could get you as many as 40% of all of the clicks for that search term. Nearly 90% of the searches will stay on page 1.
A hot dog vendor in Detroit, MI will never sell as many hot dogs as he would in Times Square.
So what would it be worth to be in spot 1? From a PURELY ad-cost basis, 40% of 1500 is 600 clicks, at $90/click = $54,000/month in “free” advertising clicks by being in the organic section of the search engine results.
Now, if you were an attorney, what would that be worth to you? $54,000 per month, at least! And so what do you think an attorney is willing to invest to get there in his city? So how much do you think you’ll have to invest to beat him?
That’s the heart of the matter – that space is VALUABLE.
Is it worth less for other professions, like plumbers or roofers? Sure, but it’s still worth thousands of dollars in advertising which is at least 2 times your return on investment.
The investment is worth its weight in gold because once your goal is reached it pays for itself over and over as opposed to pay per click which is like shutting off the faucet instantly once you stop paying). SEO is more like prime real estate. I can move your hot dog cart, plumbing business, or dental practice to your location’s online Times Square. Over time that is invaluable because of the traffic that is generated in that spot.
So how much should SEO really cost?
Think for a moment about minimum wage employees.
The Federal minimum wage is $7.25/hour . The average drive-through employee at Taco Bell, who works part-time (20ish hours/week), makes about $580 per month (pre-tax).
Time and time again I’ve had businesses question my pricing. They thought SEO would be a one-time cost or thought it would be something less expensive. Then I walk them through the attorney illustration and numbers and they start to get it.
Then, the question is asked. “Does it seem fair to pay me, what is equal to a minimum wage worker in exchange for $100,000 or more of new business PER MONTH?”
Then I am asked, “Okay what is the cost to compete to get on page 1?” Do you think $500/month could compete? What kind of service do you think you would get for that kind of price?
Why would someone who can generate $100,000 online or more per month through their craft even want to work for $500/mo? …. (Hint, hint) They won’t!
After all of this conversation, most business owners start to understand that a fair deal is when value is exchanged for value. And then they get it, and they usually will hire me.
The Skinny on SEO:
Cheap is one thing quality SEO is not. Anyone who tells you that it is cheap, and they can get you ranked for “20 keywords in 4 weeks” is probably trying to sell you something … that something is definitely not legit SEO.
FACT: Outdated SEO Techniques that may have worked 10 years ago are literally website poison today. If you want to know if something is worth hiring for SEO, ask them how their link building process works. If they tell you something along the lines of hard and fast… run for the hills. Your site will get penalized before you know it and will never rank where you want without starting ALL OVER.
FACT: In 2016 Google tweaked their algorithm without notice. With a number of large changes (Panda, Penguin, Pigeon, Hummingbird, etc.) your site could bounce around without you knowing. That’s where our reporting process comes in handy.
FACT: Staying on top of the newest trends and what is currently working is not easy. Trying to overtake people who use deceptive tactics can also be tough. Through constant research and development, we get it right every time.
In summary, we DO NOT have $500/month SEO service. But, what we do have is SEO that achieves results; SEO that will get you to page one. Our average client pays around $2500/month (some less, some more) for around 8 months (some less, some more).
Fill out the DISCOVERY FORM to see if your business is a good fit to work with our agency and receive real revenue changing traffic and leads.
Written by Michael Pilko of Click Reign Internet Media – Detroit Digital Marketing
Visit us today at Http://theclickreign.com
(We do offer services for $500/month, but that is not traditional SEO. It will add value to your pages and local business presence to also create more traffic, but nothing like ongoing SEO will.)
In today’s digital age, it is vital for your business to have an active online presence. Whether it is an e-commerce platform, a social media page, a website, or a mix of all three, ensuring that your company is online will reap significant benefits. Even if your business, startup or even an established one, do not conduct any business online, loyal customers and potential ones expect to locate you online. If they do not find or see you on the web, you are missing the chance to increase your customer base as well as letting the world know about your business.
Here are four compelling reasons why your business should set-up and establish its online presence, brought to you by our friends at Web Launch Local.
- It makes it Easy for Potential Customers Connect to You
Nowadays, if a person requires more detailed information about a company, most likely, they will do their research online. Whether they are looking for your business, or they just want to find any firm that provides the products or services that your company offers, having an online presence will provide you a competitive edge amongst your competitors.
- It makes it Simpler to Present Your Goods and Services
The Internet provides companies a powerful, yet an easy-to-use platform to highlight what they can offer to the public. Whether it is a portfolio and collection of testimonials from satisfied customers on a website or an album on a Facebook page containing the photos of your latest products, it has never been simpler to let the world know what you and your business can offer.
- It makes it Easier to Create Relationships with both Customers and Potential Customers
Social media has some great uses. However, it has a core purpose, and it is all about building relationships. Social media gives your brand its voice – it presents your company more “human” and relatable to your customers. Customers and potential customers, on the other hand, can interact with your business on a more personal level, you can use paid traffic sources like Google Adwords as well to help but getting in front of those customer when they are searching for your services on the internet and it all begins with your website.
Learn more about Pay Per Click Advertising: https://www.weblaunchlocal.com/pay-per-click-advertising/
- It makes it Simpler to Sell Your Brand
Undeniably, social media platforms and websites are excellent marketing tools. They provide business owners some of the most cost-effective means of broadcasting information to a countless number of people. Online marketing is crucial for all businesses. It has an enormous impact on the way many consumers make purchasing choices and decisions.
Now that I piqued your interest, you probably have already decided to get your business a website. For many companies, start-ups, and sometimes, even established ones as well, creating their first website is a daunting task.
However, no need to worry! There are several Website Builders available at your disposable. They cater to all businesses. These Do-It-Yourself Website Builders provides you with everything you need to set up your first website.
Here is a list of a few DIY Website Builders:
Please do take note, not all website builders are created equal. Some are far more affordable, with only a few features. While others offer their services at a higher cost, but boast premium plans. Ask yourself what you need, and what your level of knowledge is.
So now that you the means to build your website, how do you make sure it gets you results? To get the most out of your website, keep these six simple pointers in mind:
- Establish Your Identity
Giving a positive impression about who you are as a brand is one the most vital factors you can achieve with your overall website design. Too very often, business owners make the mistake of having their business homepage designed with a lot of goals in mind.
Ideally, your homepage must accomplish three things:
- Introduce and provide visitors a distinct sense of your brand.
- Present visitors with clear, easy-to-follow paths to other pages on your website
- Be memorable. Achieved using a unique design, a catchy logo, or an overall appealing look and theme.
- Keep Everything Simple and User-friendly
Unless you already have an established and marvelous following, having a complicated website is never the way to go. An unnecessary amount of calls-to-action, links, widgets, and general clutter often distracts and turns off visitors, which, ultimately causes them to click on the “back,” or even worse, “close tab” button.
Never make your visitors feel the need to exert effort just to find the information they are looking for – because they will almost always never do it. Keep your homepage simple and user-friendly with:
- Easy-to-read text
- Plenty of white space
- Clearly-labeled sections which make overall navigation a breeze
- Make Sure to keep it “Above the Fold.”
The phrase “above the fold” points to the upper half portion of a newspaper’s front page, which highlights an important news story. That segment of the broadsheet, is quite literally, above the fold. So, whenever a website designer uses the term “above the fold,” they are pointing to the section of the homepage which is immediately visible in a browser.
It is essential to remember that what is above the fold on desktops or laptop computers would probably differ from what displays above the fold on smartphones and tablets. Your site design should work across all devices, platforms, and operating systems. So, take the time to devise and plan a layout that works on all of them.
- Pick Your Font Type Wisely
The font type you choose for your website, in case you are not aware, plays a critical part in the overall design of your website. Fonts have a psychological effect on your visitors. As it greatly influences how customers feel about your brand. Website design is not as simple as putting up a bunch of text and pictures online and calling it a day. The first task in determining your ideal font type is to understand what your brand is overall. Know your products and services. Additionally, have a clear view of the brand you want to develop and grow around it.
You want your homepage, as well your website overall, to feel consistent and uniform. Achieve this consistency by not using too many different fonts types. Additionally, by choosing simplicity and legibility over complicated, elaborate fonts, the overall design and aesthetic will benefit immensely. Simply put: if your site has texts that you want your visitors to read, make it easy for them to understand.
- Pay Close Attention to Your Choice of Color Scheme
Your choice of color scheme, pretty much like your choice of font type, also has an effect how they engage with and interpret your website. Picking the wrong color scheme can send visitors away from your site. Moreover, it can have a negative influence on how you project the personality of your brand.
The use of numerous colors in harsh hues and contrasts might make most of your visitor’s heads spin. Do not make your color scheme more complicated than it needs to be. Whenever in doubt, choose to keep it neutral. Do not be afraid of white space.
- Have a Bold Supporting Image
Websites are a highly visual medium. It is an undeniable fact. People respond to the use of graphics and visuals uniquely than they do to simple printed text. Include an image on your homepage. Do make sure that the graphics you choose represents your brand’s vision or embodies your spirit. The image should pique your website visitor’s attention to learn more about your brand. You can also use of videos, as it is another smart option.
Important note, try to avoid using graphics or images that are explicit stock photos or otherwise inauthentic. As it is a dead giveaway that your company did not spend enough time on the overall design of your website.
Your website design is an unquestionably essential part of your successful online presence. From instantly engaging to your visitors, to giving them with an easy-to-use navigation experience, your homepage is the gateway where they can learn more about your company, and ultimately, your brand. A meticulous, well-thought out homepage and website design can help your business make an impact with your visitors and lead them towards becoming loyal and repeat customers.
About the Author:
Web Launch Local is a Michigan Website Design Company, who specializes in helping small business grow, though a variety of Digital Marketing Services.
Many businesses have realized the importance of going online, and many of them have managed to grow and reach customers they wouldn’t reach before. There are many different options when it comes to creating a website, with each having its own pros and cons. WordPress is one of the most common option today, with many of the websites using it. WordPress has made it easier for business owners to create amazing websites without having to spend a lot of money. You also don’t need to spend a lot of time learning the complex world of web design. Why is WordPress good for businesses?
It is easy to set up, manage, and update
You don’t need to have programming and coding skills to start using WordPress. You just need an internet connection and a web browser to start creating your website. You head over to the official WordPress website and create an account, you will be able to have your website online in a couple of minutes. They can host your domain name for a small additional fee.
WordPress has proved to be the perfect starting point for any business. Once you decide to customize your website further, you will have an easier time migrating your starter website to a web hosting account.
Great for both a blog and website
WordPress started out as a blogging system many years ago and have evolved into a full-featured web content management system. You can use the platform to manage both your website and blog. If you want just a blog, you can use it too.
Thousands of Professionally Designed Themes
You can easily have a professionally designed website without having to spend anything on hiring a professional web designer. There are thousand free themes in their directory. There are also some themes available for a fee. This gives you the chance to choose the right theme for you from thousands of options.
Plugins Add Complex Features
You don’t have to hire a coder to add complex business features to your website. WordPress was designed to be extended, and this has given programmers to create amazing plugins. Thousands of plugins available are there to add functionality to the core system.
Search Engine Friendly
WordPress is search engine friendly, it solves a lot of SEO issues. There are plugins such as Yoast SEO plugin that will make your website even more search engine friendly. Affordable SEO is a lot easier to achieve with a well designed and optimized WordPress website.
The number of people accessing the internet using their mobile phone has continued to increase. If your website doesn’t work well on smartphones or tablets, customers might decide to skip your site and look for another one. Many themes have been designed to be mobile friendly. The WordPress dashboard is also mobile friendly; you can easily manage your website from anywhere.
It has been around for long
WordPress has been around for many years and has been refined, tested, and enhanced over the years. This has made it evolve into a world-class web publishing system.
WordPress will go a long way in helping you with web needs.
WordPress For E-Commerce – A Great Partnership
Are you considering building a website and launching an e-commerce business? WordPress is one of the best content management systems you can use to build your site. The software is very easy to use and is free through most web hosts. WordPress helps solve the problem that many online entrepreneurs face in deciding how to balance navigation and appearance and the best way to exploit the power of the internet. WordPress has some features that make it great for e-commerce sites above and beyond its ease of use. It outpaces its closest competitors, Drupal and Joomla and is used on almost 3/4 of all sites that use a content management system.
Some people are hesitant about using WordPress, thinking it is still primarily a blogging platform. While this was true when WordPress first launched, it can now be used for just about any type of website and is great for e-commerce. It also allows you to run a multi-purpose site which many of the e-commerce packages such as Shopify and Magneto will not.
If you already have a WordPress site and want to optimize it or e-commerce, that’s easy to do, too. There are a few minor tweaks you can implement which will take you site to the next level. One of the great things about WordPress is you can make these types of changes easily and they take effect immediately.
- Images. Adding high-quality images that are shot from multiple angles and which are zoomable are important. Online customers find it frustrating when they can’t see the entire image of a product. Great photos will improve your customer’s shopping experience.
- Another great addition to your e-commerce site is good videos of and about your products. Your customers will thank you for providing more comprehensive information on the products. They will use these videos to help make their buying decisions and may be more likely to purchase through your site.
- Products descriptions must be engaging and well-written. They must also help the customer by being informative and honest. Don’t simply use the manufacturer’s product description. These are usually very dry and dull. Take their detail, but pump it up with colorful language and images.
- Use titles that are SEO-optimized. Another benefit of WordPress is the ability to publish almost any type of text. Simply adding the right keywords to your product titles will help raise your site’s search engine ranking. Consider using a plugin (something WordPress makes impressively simple) to tailor your titles and subtitles for the search engines.
- WordPress allows you to have an infinite number of pages. Use these to clearly define your policies, procedures and to add a FAQ page. You can make them easily accessible and visible in your navigation menu. People like to know return policies, payment methods accepted, etc. and will use a company who is transparent about how their business operates.
The great thing about WordPress for an e-commerce site is everything you need is in one package. You have control of your site, there’s an intuitive interface, and you can modify your site as often as you need.
As Internet in 2017 is rapidly growing responsive website design is so much more important, businesses start to explore and use the web as a means of selling products and services. It is the most effective way of introducing, selling, and growing businesses today as people, who are potential customers, are now into the Internet world. WebDesign499 wants to know, “how do you build an online business successfully?”
Before anything else, in order for your business to be established online, it needs to have its identity by creating a website that will serve as its home, like your store. The question here is “do you need to have the perfect web design for your website?” The answer is “no,” not necessarily; however, “do you need to have the responsive web design for your website?” Yes definitely!
You may be wondering why it is necessary to have a business website equipped with “responsive web design.” Don’t worry. We will enlighten you of how important responsive web design is to your business online. But first, we need to discuss what responsive web design really is.
What is responsive website design?
Have you tried visiting a website in which the texts are too small for you to read or the layout itself is not presented properly, especially when you are using your mobile or tablet device? Yes? Then that is an exact example of an unresponsive website. It does not have the “key” to a successful website, which is responsive web design.
Why do you need responsive web design especially in 2017?
People today usually use their mobile phones and tablets to buy goods and services online. So having responsive web design in your website makes your life easier and better in the online business world. The following are reasons why it is necessary to have responsive web design:
- It builds trust from the customers.
First impression really lasts. If a potential customer visits your website for the first time and finds it user-friendly, then that’s a good sign. Having error-free navigation, layout, and presentation of your website makes a good impression. It makes a visitor come back to your website again and again simply because your website is trustworthy and reliable.
- It attracts more customers.
Because your website has been doing really great, frequent visitors, who became potential customers, will surely advertise for you. They will tell their family and friends about your website, so that sounds like a good marketing on your behalf. The more, the merrier.
- It is the “key” to your success.
You may not know, but according to recent studies, websites built for mobile devices increase companies’ sales. Aside from that, most people’s reason for not liking a website is mainly unresponsiveness, so having responsive web design in your website can save you from customers’ rejections and can even help in your sales.
How do you achieve responsive web design in your website?
You don’t need to carry the entire burden. All you need to do is to contact experts who will take care of everything for you. The question is “who are the right people to get in touch with?”
WebDesign499 is the answer to that. WebDesign499 is a web design company based in Wellington, Florida, that specializes in web design, search engine optimization or SEO, and web development services. We have successfully improved and designed more than 750 projects in Wellington and the greater Palm Beach County, FL area in the past 5 years.
Working with us will secure complete success in your business. We handle all types of businesses, and our clients trust us because of our expertise, commitment, ingenuity, and best results. Our team consists of experts in web design, graphics, content writing, programming, and Internet marketing. Regardless of the size of your business, we give excellent web solutions that your business needs, and we fully understand your investment with us, so we deliver the best of what your business can bring in the Internet world.
Now that you have been enlightened of what is the real score in a successful business website, don’t hesitate to dial the numbers (561) 506-0398 now or visit WebDesign499 online for more information. Don’t waste a thousand reasons for you to miss the chance of partnering with the people who know and understand the real online business, us. We know everything there is to know about responsive website design.
One of the most important rules for any business is having a logo design that is both distinct and effectively communicates your message as an enterprise. Aside from that, however, your logo could also play a crucial role in the overall design of your site.
This article seeks to explain how you can properly integrate your logo into your web design plans.
Ensuring Logo Design Quality
Before anything else, you need to ensure that your logo looks as professional and polished as possible. After all, you want to hold the entirety of your website to a certain level of quality. Your logo should be held to the same standards.
It will be prominently featured on your site. The lackluster design here could be sending the wrong message.
Integrating the Logo
One of the most basic rules of effective web design is that your logo design should serve as a link to your homepage. It also needs to be placed strategically. The upper left corner of the page should be a good place to put it. Just make sure that it is consistently done for each of your site’s pages.
This simple tip on logo design should make it easier for your visitors to recall your brand as well as navigate the site.
One of the most common mistakes web designers make is that they tend to stuff too much content on the pages and do not cover the web design basics. This is usually because they think that more equals better. Unfortunately, this is not the case.
Web Design Basics;
Remove all the Clutter
You may not realize it but people can become visually overloaded rather easily. The bombardment of images, ads, and graphics can push our brain to the point wherein it just registers everything as noise. This causes them to stop paying attention, something that none of us want.
So, if you want your visitors’ stay on your site to be productive, you have to think about the proper use of your visual elements. Again, we suggest that you do not saturate your pages with too much visual data. Pick them carefully and let them accentuate the message of your content.
It should also be noted that you should limit your use of links. Concentrate on putting them in your header and footer. This is so that you can enhance your call to action without sacrificing the quality of your content.
This article presents some important points on how to properly streamline your page’s web design basics.
Website owners need to understand that the web development of your overall theme is vital. Not only must it communicate what your site is all about, it must also lead to a smooth user experience. These two things are vital if you want to establish your business as a brand to be reckoned with in the digital arena.
Drafting Your Design
As they start building their site, most web designers often just start coding right away. They would create the designs on the fly and just clean things up later at a later stage. The problem with this method is that its clean-up stage can be rather time-consuming. You are essentially going into the design half-cocked and simply hoping that the final product would be good enough.
If you design your sites like this, then we suggest that you make a change. We suggest that during the conceptualization stage, you stick to a pen and paper first. Make a rough draft of what you want to achieve for your site. Like an architect, picture where you want to put in the specific elements of the pages. There is simply nothing better than going back to the basics as it gives you a visual idea of what you want your final product to look like.
Of course, if you are uncomfortable with actually drawing your plans for the site, then there are also other tools available for you to use. There are so many web design wire-framing and prototyping tools for you to try.
Whichever method you use, the most important thing is that you first construct your initial plans before actually proceeding with the code. This way you can save yourself a lot of work during the troubleshooting stage of the build.
Strategic Color Use in Web Development
Color in one of the most important elements of your theme. Misuse of this element can ruin the overall aesthetic of your pages, so try to think long and hard about your choices.
That is why web designers must approach its use strategically. We strongly suggest that you stick with a mostly neutral color palette. Not only can it help you create a clean and elegant aesthetic for your site, but it also gives you more breathing room for the other elements you will be putting in later.
Needless to say, the rest of your visual elements should complement with the existing color palette. Keep in mind that minimalism and neutral colors are staple elements of the site’s modern appearance. This is why you should use dashes of color sparingly for content that you want to highlight. For instance, your headlines and your more important graphics should serve as your page’s focal points, so consider endowing it with a bit of color.
You should always remember that the web development of your site is important as it is your very own piece of online real estate. So, it is your responsibility to ensure that it is the best that it can be. This article presents a couple of useful tips to help you develop a cohesive theme for your site.
Web design is an important element of user experience, my web design tips will help you. It has a direct effect on your web traffic as well as your conversion rates. After all, if a site is unusable then it would be highly unlikely for your visitors to stay there long enough to make a transaction.
That being said, it is vital that we improve the way we design our sites so that our visitors can easily use them. This article presents a few ways to help you enhance your web design.
Web Design Tips;
Do Not Overload Your Pages
Visual overload is one of the most common mistakes web designers make. This is most apparent when a page is saturated with different images, photographs, Gifs, and videos to the point that they can be overwhelming for the user. This usually leads to your visitor closing the window and looking for another site, something that no website owner wants to happen.
This stems from the mentality that more means better. Unfortunately, several studies have shown that this is simply a misguided notion. When people are faced with too many options, their brain tends to treat everything as noise. Therefore, with too many visual stimuli, you eventually lose your grasp on audience attention.
That is why it is important that web designers know when and where to use images properly. You cannot have them all over the place. Keep in mind that your images are supposed to enhance the message of your content, not obscure it. We highly recommend that you put them where they make the most sense. For instance, if your long-form content just discussed a complex theory or framework, then put a diagram after that paragraph showing a concise version of what was discusses to provide the readers with a quick summary.
Give Your Readers Space
This advice is closely related to the previous section as it presents another way to effectively streamline your pages. As you may well know, aside from images, the written content itself can be a bit overwhelming for readers when not properly laid out.
That is why recommend that you keep paragraphs short and consumable. They should be no longer than five to six lines. This is so that your readers can fully absorb the messages you are trying to convey. After all, putting in too many ideas in one paragraph can easily confuse your readers, making them lose track of what you are trying to communicate.
In addition to this, you also need to improve your site’s layout. In particular, web designers need to understand the proper way to make the most of the white space. There should be enough space between your images and your paragraphs to enable your reader to fully digest everything that is being communicated. Of course, there is a balance to this that must be maintained. Too much white space would make your page seem empty.
If used correctly my web design tips they could help your users to effectively understand what your site is all about and what it is trying to offer.
Web designers should understand the importance of cutting down on clutter, my website designing tips will help. If you want to become more effective in your messaging, you will want to ensure to minimize the distractions and highlight the important parts of your content.
This article seeks to teach readers the importance of maximizing their site’s functionality and minimizing its clutter. It does so by providing specific areas for improvement that you should explore yourself.
Website Designing Tips
Proper Use of Space
The basic rule of page construction is that you should highlight the most important parts. The best way to do that would be to minimize the visual noise. This is precisely the reason why we do not recommend that you stuff your content with too many images. Similarly, you simply cannot make your paragraphs too long. This is because you cannot overwhelm the user with too much information, doing so would result in them not absorbing the message you are trying to communicate.
To keep your readers from being distracted, web designers need to understand the importance of white space. It is a tool that should be used properly as it gives your readers the necessary breathing room they need to appreciate the things you are trying to communicate.
Of course, aside from the content itself, this rule should be applied to the overall layout and navigation of your site.
Staying Away from Sliders
This is actually one of the most highly contentious topics in web design today. However, we will stand our ground in stating that you should do away with your sliders. Not only are these tools distracting, they also serve no real purpose.
As you may know, sliders are often used to present the latest articles and news headlines accompanied by their corresponding images. We argue that these are redundant and can even severely limit the articles your users can access.
We suggest that you stick with a well-design homepage. There are certainly better alternatives to sliders. The options are virtually limitless, just use your imagination.
Sidebars are the ultimate source of page clutter. Initially, they were designed to improve your site’s functionality by showing additional navigational options and elements that are available for users. Typically, they include links to your most recent and popular posts.
While there is nothing inherently wrong with that, many sites have started using them unnecessarily. This is because some site owners would like to put in features that are entirely unnecessary. This way, they became staple elements of all sites, regardless of its necessity.
That being said, you should try to visualize your site during the construction phase. Think long and hard whether you need sidebars or not. If you know that you don’t need it then just get rid of it. That should free up some space on your pages letting you create more productive design elements to better highlight your content.
Web designers should know that you only have so much space to work with. It is your responsibility to make sure that you are using the right tools to make the most of it. By minimizing the clutter, you can better maximize its functionality. I hope my website designing tips have been a big help to you.
Effective web design operates on a few established rules, follow my best web design rules below for maximum results. Its main goal is to provide users with a seamless experience. A well-designed site should help them acquire the information they want while also encouraging them to take part in additional activities such as subscriptions, email lists, or even business transactions.
However, contrary to what many people think, the rules of web design are not static. They are not set in stone. They are ever-changing in the same way that the behavior of the site visitor changes. Like with anything else, the art of web design must adapt to the changing times.
This article gives particular attention to these new developments. It presents a couple of new web design tips that everyone must follow.We
Best Web Design Tips
Streamlining Site Navigation
For the longest time, web designers have been taught that their navigation menus should be packed with as many links as possible. The idea behind this is that it should encourage your site visitors to fully explore the different pages of your site.
However, recent studies have shown that stuffing your homepage, blog posts, navigation menu, and a sidebar with too many links can have an adverse effect. In particular, it can turn people off even to the point of them just dropping your site altogether.
The reason behind this is actually pretty simple. Too many choices will inevitably overwhelm people. Instead of encouraging your visitors to visit the different links you provided, in the end, they’ll just treat it all as a nuisance. The same is true with images and content, and this rule also certainly applies to the links you provide.
That being said, we strongly suggest that try placing fewer items in your navigation menus. Keep in mind that the navigation menu is there to help them navigate the site with ease. So, just limit the links to the most important content. You could always put in additional links at the footer of your articles to direct readers to similar articles.
In addition to that, we also suggest that you try eliminating the sidebars of your site. Such a simple move can actually greatly reduce the amount of clutter to be found in your pages.
Responsive Web Design
Another important development all web designers must focus on is the rise of mobile device usage. It continues to grow and is fast-becoming one of the primary ways people browse the internet. That being said, you should ensure that your site’s design is responsive and mobile-friendly.
Responsive web design means that your users should have no trouble switching between devices. In the past, web designers had the luxury to skip this step entirely by having two websites. One was meant for desktop browsers, while the other one was meant for mobile browsers. Unfortunately, this is no longer the case. Responsive web design is no longer an option.
That being said, when you design a site, you should ensure that all your elements are functional regardless of the browser type. You should also pick a layout that can work for both desktop and mobile browsers.
These are just some examples of the best web design rules that must be followed by web designers. Keep them in mind when you construct your own site.
Web design is a primarily visual affair, web design images need to be taken seriously. This is because your users will be either reading or be looking at images the whole time they are on your site. So, whether you like it or not, you will be making full use of a number of visual elements all of which are crucial to your final output.
That being said, web designers should pay close attention to the quality of the images they use for their respective sites. This article presents a couple of tips on how to fully maximize the use of photographs, logos, and other images for your website.
Web Design Images
Maximizing Business Logos
Your logo is an essential component of your brand’s identity. That is why we suggest that you commission a professional graphic designer to make one for you. Doing it yourself is simply ill-advised unless you have the proper training for that sort of task.
This is because you want your logo to not only look as professional as possible but you also want it to communicate what your site is all about. After all, you are trying to convey the message that your brand is to be trusted. Having a logo that looks poorly made and amateurish would be detrimental to what you are trying to achieve.
As a representation of your company’s identity, it only makes sense for it to be an integral part of your website. Whether you like it or not, your logo will be prominently featured in the body of your site. It must be placed in strategic locations such as the upper left corner of the page. This is done to subtly improve the business’ brand recall.
That being said, it will have a significant impact on some of your major design elements. For instance, the color scheme to be used for your site should go together with the colors used for your logo. Doing so will enhance not just the logo but the entire aesthetic of your site.
Aside from that, your logo should also be integrated into the navigation system of your website. One of the best examples of a good web design choice is making the logo a link to the homepage. This makes your logo vital to your site, both functionally and aesthetically.
Investing in Quality Images
Poor image quality is one of the most common problems among websites today. Yet, many site owners and web designers choose to ignore it completely. Your users deserve better than the generic pictures you are putting on your sites.
One of the best things you can do would be to invest in quality images. This can be done in two ways. First, you can hire professional photographers to produce high-quality photos for your website. The second way would be to purchase stock photos.
The old adage a picture is worth a thousand words remains true even today, that is why web design images are so important. You may not realize it, but good image quality is crucial to fostering an emotional connection with your users. By making use of professionally produced images for your web design, your users can better understand the message you are trying to convey.
Contrary to popular belief, web design planning is not just about aesthetics. Rather, web designers are in charge of building an interface that effectively can communicate the desired message and perform the necessary functions as needed by the organization.
What makes web design effective is its capacity to bring together all of the different elements and fine tune them to suit the needs and goals of the website and the business running it. That being said this article presents an overview of strategic Scottsdale web design and what it can do for you.
Web Design Planning
Understanding Web Design
Regardless of what you may have heard before, web design is not a simple art form. It involves a collection of wildly varying skills that needs to be brought together into one cohesive whole.
To give you a better idea of what we mean, every single page of your site makes use of graphics, photographs, and text. In order for them to work well, you need to make full use of a whole repertoire of skills from copywriting to typography and graphic design. Once you have done that, you will need to ensure that you make use of the proper layout strategy to bring out the best from all these elements and make them work together.
Just from that single example, you can see how a web designer will not only need to produce a website that is aesthetically appealing but also effectively communicates its message. At the same time, that particular page must also work together well with the other elements of the website like the color palette and the navigational tools.
In order to get all of that done and to ensure that the site is properly optimized, web designers are enjoined to think strategically. They must balance the bigger picture of the website with the finer details of the pages.
Strategic Web Design
One of the best ways to ensure that your website is doing everything it can for your organization is by making use the technique called strategic web design. Based on its name alone, one can surmise that it is about seamlessly combining the goals of your organization with the particular aspects of the web design process. That being said, your ultimate goal should be not to simply create a functional and good-looking interface. Rather, you should design one that also systematically meets the goals and objectives of your organization.
Consider this, there are many websites right now that are simply aesthetically outstanding. They look fantastic and they make full use of all the latest web design trends. In spite of this, they fail to meet the goals and functions they are supposed to address. This just goes to show that being up-to-date on all the latest trends is not the answer. Rather, it is knowing when and where to use these techniques that matter.3
Strategic web design planning entails making your organization’s goals serve as the backbone of your design strategy. Only by doing that can you ensure that the goals of your organization are met and your customers are satisfied.
Online business owners should know that a good web designer is a crucial element for the success of their enterprise. Seemingly simple and inane, web design can greatly impact the effectiveness of your site in the online arena. Not only can it directly affect your web traffic but it can also have a dramatic impact on your site’s conversion rates.
Strategic Web Design for Businesses
Successful business web design entails a number of different processes that must be integrated into a cohesive whole that ultimately meets the specific goals of your enterprise. The content you produce, the aesthetic of your site, the images you use, all of it must work together with the goal of strengthening your brand’s online presence.
In order to do that, you must think strategically when you approach your site. Your goals should serve as the framework for every design choice you make. They way your site looks and functions must adhere to what you are trying to attain as a business.
Looking at Your Target Market
The audience you are trying to reach plays a remarkably big role in terms of how you should make your website look and function. It needs to be stated here that your target market can affect not just the general aesthetic theme of your site but also its finer details.
This is because elements like font type and font sizes matter. The right choice depends entirely on who you are trying to reach. For instance, you cannot make use of the same aesthetic for a video game website as did with an academic journal. They are simply too different and design choices for either would never work for the other.
There are many demographic factors to take into consideration when crafting your design scheme. For instance, you need to take into full account things such as age and gender. On top of that, you would also benefit from having a clear idea on which profession you are trying to reach and their level of technical competency.
More than aesthetics, usability should actually play a much larger role in your design choices. For instance, if you are trying to reach a younger audience, then they would have no problem with a more complex interface. However, if your target market belongs to the older and less tech-savvy demographic, then you should try to make everything as simple as it can be to better facilitate transactions and conversions.
Aside from your demographics, you should also consider what you are trying to achieve with your brand. Brand identity is vital and it can heavily influence the way you want to design your site. That being said, you need to think long and hard about the elements you want to put into your website as you want to ensure that it is appropriate for the image you are trying to build for your business.
This article presents a couple of important web designer tips for entrepreneurs to take note of. It presents the specific ways your business goals should influence the way your site is designed.
The rules of effective web design change all the time and web page designers should be on top of this. Contrary to popular belief, they do not stagnate nor are they set in stone. The strategies used by web designers adapt to the changing behavior of web users.
That is why it is vital that web designers focus on the latest trends and strategies being used in the industry. Failure to do so can result in lower conversion rates and site traffic. This article presents readers with a couple of new web design strategies being used today.
Mobile-Friendly Web Design
One of the most noticeable changes in web user behavior is the sharp and sustained rise of mobile browsing. Almost all users make use of multiple devices to browse the internet. While desktop browsing remains the most dominant form of web browsing, mobile use is steadily catching up and has become impossible to ignore.
In the past, web designers used to make two separate sites. Now, with the upgraded rules in search engine optimization, that strategy has become inefficient and impractical. If you want to maximize the potential web traffic and business opportunities mobile browsing offers, you will have to ensure that your web design is responsive.
Responsive web design essentially means that it remains functional and aesthetically pleasing regardless of the platform being used. There are actually a number of ways to do this, from choosing the right visual elements, picking the correct image quality, and making use of the right code.
However, one of the most important things for you to do would be to choose the right font. The measuring stick here is that your text should be readable across all the various devices and browsers. Remember that your potential users may be using a laptop or a mobile device. It would be to your advantage if they can still use the site either way. So, the question now is how do we find a universal font type?
Keep in mind that some fonts which may read well on a computer may not render well on the phone. The same can be said the other way around. As a general rule of thumb, you need to pick a font type that is simple and readable. Make sure that its size is set at no smaller than 11pt. In addition to this, web designers also need to limit the use of different font types on a page as it can significantly affect your loading time.
Every Page is a Landing Page
Most websites still operate under the dated assumption that visitors enter their site through the homepage. Sadly, with the evolution of search engines, this is not the case anymore. In fact, an overwhelming majority of site visits occur through other pages of the website.
This means that your individual web pages should convey important information that you would normally find on your homepage while ensuring that it does not hinder their overall experience. In order to get this done, you will have to make smart use of the different design elements available to you.
These are just a few of the new strategies that web page designers can use to maximize your web design. Make sure that you make full use of these tips.
Small businesses today have to deal with a lot just to survive and web design for seo is another obstacle. For instance, there is the unstable economy that creates a business climate that generally works against smaller entrepreneurs. In addition to that, there is also the intense competition within the industry that threatens to put you out of the business for good.
Businesses are like sharks, once you stop moving then you’re gone. With the odds stacked against you, business owners need to be proactive in terms of seeking new opportunities for expansion and growth. This article talks about one of these opportunities in the form of search engine optimized web design.
Web Design for SEO;
What is SEO?
Search engine optimization (SEO) is one of the best known online marketing strategies all business owners can use to establish their brand as a force to be reckoned with. It offers great potential in terms of helping you level the playing field, especially in this type of economy. With proper application of SEO, your brand can stand side by side with other industry giants despite your limited budget.
Essentially, SEO focuses on two things. Namely, these are enhanced brand visibility and increased conversion rates. This means that with SEO, your potential clients should be able to find your business faster and make transactions with ease.
How does SEO work?
As you may well know, having a website for your business is indispensable nowadays. You would be missing out on a lot of potential business without one. However, building one is not enough. Visitors will not flock to your site just because you built one. Instead, you have to go out of your way to promote your site and make it more visible.
SEO is able to achieve its goal through a number of different strategies. All of which are designed to increase your business site’s ranking in the search engine results. This may seem simple enough, but it can have a huge impact in terms of your web traffic and conversion rates.
Web Design SEO
Great web design is one of the most important elements of a fully optimized site. Contrary to what most people know, web designers are not just concerned about the aesthetics of the website. Rather, they are responsible for ensuring that the site not only looks good but also works well.
Putting in the right type of elements for a specific website type is the responsibility of the web designers. For instance, if you have an online shop, your customers probably did not come to your site so that they can look at the pictures and read the articles. Most of them would visit your site so they can make a purchase. If that is the case, then it would be smart if the web designer made sure that the shopping tools of your site work well. This is vital since failure to do so would mean business losses for you.
This is just a quick overview of web design for SEO and the importance of web design in optimizing your business site.
Web design is a crucial element of search engine optimization (SEO), every web designer should take a look at my seo tips. This is because SEO, as an online marketing strategy, is not only concerned with improving site visibility but it also focuses on the functionality and usability of the website.
That is where web designers come in. After all, they are not just concerned about the site’s aesthetic. Their main priority should be to find a balance between design and function. After all, a website may look good and have great content, but if it is unusable, then your visitors would simply move on to the next website for their needs.
Of course, all of this is easier said than done. There are so many elements that a web designer has to deal with when building and maintaining a site that it would be almost impossible to not forget a thing or two.
This article seeks to remedy that by providing a few of the basic tips web designers should know when optimizing a website.
One of the most important aspects of web optimization is ensuring that your pages are easily accessible. This is so that site visits can be easily facilitated and managed. Here are a few reminders when overseeing the issue of site accessibility.
- Page Indexing and Access – As much as possible, you want to avoid 404 errors (page not found). It is a clear sign that you are not managing your site correctly. Needless to say, this could reflect you’re badly on your search engine result rankings.
As you may well know, if the search engine is not able to reach a page, then it is virtually impossible to get it indexed. That being said, you have to ensure that a robot meta tag is not blocking your vital pages. This happens often enough, mostly by accident, so it is always safer to check them first.
On the other hand, there are also pages that you have to keep off the index. These include incomplete pages and confidential pages exclusive for the administrator. This is when that blocking tag comes in handy, so make sure to use the robots.txt file and robot meta tag on them.
Content is one of the most important aspects of any website. As the web designer, you have to ensure that they are properly managed.
- Proper Pagination – This is another aspect you simply cannot ignore. You want the search engines to handle pagination correctly so that your readers won’t be confused by the content. You can make sure this does not happen by putting in the rel=”next” and rel=”prev” tag on your pages.
- Checking for Duplicates – Duplicate content can hurt your site’s optimization scores. Finding them is simple enough. You can look for them by making use of site crawling software. Once you have found any duplicate content issues, you have to ensure that they are dealt with quickly. You can fix them by making full use of the 301-redirect, the rel=”canonical” tag, and the meta robots tag,
As you design your site you need to consider my seo tips, make sure that do not forget these important tasks yourself.