Before anything else, you need to ensure that your logo looks as professional and polished as possible. After all, you want to hold the entirety of your website to a certain level of quality. Your logo should be held to the same standards.
It will be prominently featured on your site. The lackluster design here could be sending the wrong message.
Integrating the Logo
One of the most basic rules of effective web design is that your logo should serve as a link to your homepage. It also needs to be placed strategically. The upper left corner of the page should be a good place to put it. Just make sure that it is consistently done for each of your site’s pages.
This simple tip should make it easier for your visitors to recall your brand as well as navigate the site.