While it seems that everyone is claiming to be an SEO expert and the top SEO company, the truth is that it takes a highly skilled and in-the-know individual or company to be able to deliver the kind of results you are reading about online these days. Striking a balance for an effective online campaign can be difficult, and many people will use trial and error methods to figure out what works best for your business. But your budget probably can’t hack a trial and error method. Otherwise, you would be taking care of your own marketing needs. So, when it comes to choosing the best SEO company for your needs, consider these three areas of interest.
Experience and Education
We’re not talking about formal education here because the truth is that it is challenging to become formally educated in Search Engine Optimization. The industry is changing so fast that even the best marketing and advertising programs can’t keep up with the changes. The curriculum process just takes too long. Instead, education refers to how well the individual or company keeps up to date with what’s happening in the industry. Google offers an online certification process for pay per click that recognizes experts in the field. You’ll want to make sure your “expert” has this kind of accreditation if your SEO needs include Adwords. Experience is important, so don’t rely solely on their piece of paper to tell you what they can do. And don’t judge a book by its cover: don’t assume that younger “tech heads” are better at SEO and Pay-Per-Click services; some of the seasoned marketing executives have picked up search engine optimization quite nicely and quickly.
It all comes down to the brass tacks of results: no matter how good an SEO company claims to be, they are nothing without being able to show you results. If you find yourself face to face with a newbie and want to give them a chance, go for it. They’ll reward you greatly for being their first client; you might even be able to get some fairly prices services because they’ll want to build their portfolio of work. But if you are ready to invest a lot of serious money in your business, look for SEO companies that can deliver on their promises like Ysais SEO Company in Austin.
Other Services Offered
Most advertising and marketing companies offer a full suite of services including PPC, SEO, social media marketing, analysis, reputation management, and much more. A company that provides multiple services shouldn’t be a one-man band — be sure to sign up with a company that offers various services provided by experts in their field. No one is good at everything, so if you want to work with an agency, go for the gold standard and collaborate with a group of people. If you want to focus on one aspect of your business, SEO for example, find one person who is really good at it and work with them.
When searching for the right SEO company for you, sometimes it will come down to budget. If you can’t afford to hire a big SEO company or agency to take on your business, start with what you can afford. Often new businesses come up through the ranks with new SEO companies, and they grow together. If you have time to invest in growing with a new business, great. If not, make sure you find an SEO company that is right for your needs now and can help you bring your business into the next phase of growth.
About the Author
Marie Ysais is the owner of Ysais SEO a marketing agency based out of Austin, TX. Their primary focus and expertise are in SEO, PPC and social media management working to grow local businesses by increasing their online visibility. You can learn more about Marie and her company by visiting the website.