The rules of effective web design change all the time and web page designers should be on top of this. Contrary to popular belief, they do not stagnate nor are they set in stone. The strategies used by web designers adapt to the changing behavior of web users.
That is why it is vital that web designers focus on the latest trends and strategies being used in the industry. Failure to do so can result in lower conversion rates and site traffic. This article presents readers with a couple of new web design strategies being used today.
Mobile-Friendly Web Design
One of the most noticeable changes in web user behavior is the sharp and sustained rise of mobile browsing. Almost all users make use of multiple devices to browse the internet. While desktop browsing remains the most dominant form of web browsing, mobile use is steadily catching up and has become impossible to ignore.
In the past, web designers used to make two separate sites. Now, with the upgraded rules in search engine optimization, that strategy has become inefficient and impractical. If you want to maximize the potential web traffic and business opportunities mobile browsing offers, you will have to ensure that your web design is responsive.
Responsive web design essentially means that it remains functional and aesthetically pleasing regardless of the platform being used. There are actually a number of ways to do this, from choosing the right visual elements, picking the correct image quality, and making use of the right code.
However, one of the most important things for you to do would be to choose the right font. The measuring stick here is that your text should be readable across all the various devices and browsers. Remember that your potential users may be using a laptop or a mobile device. It would be to your advantage if they can still use the site either way. So, the question now is how do we find a universal font type?
Keep in mind that some fonts which may read well on a computer may not render well on the phone. The same can be said the other way around. As a general rule of thumb, you need to pick a font type that is simple and readable. Make sure that its size is set at no smaller than 11pt. In addition to this, web designers also need to limit the use of different font types on a page as it can significantly affect your loading time.
Every Page is a Landing Page
Most websites still operate under the dated assumption that visitors enter their site through the homepage. Sadly, with the evolution of search engines, this is not the case anymore. In fact, an overwhelming majority of site visits occur through other pages of the website.
This means that your individual web pages should convey important information that you would normally find on your homepage while ensuring that it does not hinder their overall experience. In order to get this done, you will have to make smart use of the different design elements available to you.
These are just a few of the new strategies that web page designers can use to maximize your web design. Make sure that you make full use of these tips.